Google AdWords quality score has a direct influence on how much you pay for a click. Increasing your quality score is key to building a profitable campaign with a low cost per click. Below are five tips to help improve your quality score.

Understanding The AdWords Algorithm

AdWords uses a unique algorithm to rate your campaign. These factors are beyond your control, and will establish a starting point for your quality score. Factors included in the algorithm are your account history and historical click through rate for your keywords.

Why Relevance Is Important

Google implemented stricter quality guidelines to ensure a positive user experience. It's application is vital to the future of pay per click marketing.

Low quality ads will create a negative expectation for search users who would most likely stop clicking advertisements in the future. Ads with poor relevance also lead to low conversions. So the lower the quality score - the higher the cost per click.

Keyword & Ad & Landing Page Relevance

The structure of your campaign should maintain relevance at every level. Your keywords should trigger ads directly related to the search query. Your ad should lead to a landing page that is a direct reflection of the ad.

Adding the keywords that triggered the PPC advertisement into your landing page not only reassures the consumer that they're on the right page, it will increase your quality score and in the end the conversions..

Click Through Rate (CTR)

When you start your campaign, Google establishes a rating for that campaign. If the algorithm declares your quality to be poor, you can influence Google's rating by proving your ad is what searchers want.

Your click through rate is essentially a vote by search users. It tells Google that the ad you created met the needs of their query. Google will reward a high click through rate with a high quality score.

Establish A Pattern Of High Quality Campaigns

Google uses data to establish patterns and trends. When you create several campaigns that earn a high quality score, Google will reward future campaigns with a higher quality rating.

The tips above are just a small sample from a larger blueprint to improve your AdWords quality score found at the Quality Score Formula