How To Make MySpace Work For Your Business

Making the most of your MySpace marketing, really depends alot on what type of business you are running. So how do you get MySpace to work for you?

No matter what business you are promoting, there are two concepts you need to be aware of. These are;

• Understanding people &

• Learn about human behaviour

While it sounds strange to be talking about people and behaviours in relation to MySpace marketing strategies, these factors are critical to any promotion.

Ask yourself....

• So what do people really want?

• How do you reach the market and demorgraphic that is right for your home based business and then get them to do what you want?

If you can understand and respect these basic marketing principals, then you have the advantage over most MySpace entrepreneurs.

As I write this, my research tells me that MySpace is one of the largest communities on the face of the earth. Social networking is huge and many people are joining more social sites like MySpace everyday. Wipipedia has some interesting stats on social network aggregation.

Bebo 65% are MySpace members

Facebook 64% are MySpace members

Friendster 49% are MySpace members

Hi5 69% are MySpace members.

LinkedIn 32% are MySpace members

Orkut 29% are MySpace members

Ning 44% are MySpace members

Plaxo 34% are MySpace members

Compare the number of MySpace members on other networks and here is the results...

Members of MySpace

• 20% are Facebook members.
• 3% are Bebo members.
• 1% are Friendster members.
• 1% are Hi5 members.
• 0% are LinkedIn members.
• 0% are Ning members.
• 0% are Orkut members.
• 0% are Plaxo members.

View the full stats here.

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MySpace Social Networking is a Phenomenon

Exposure On MySpace

• See MySpace's traffic statistics on Alexa.com

• MySpace receives almost 8% of the entire internets traffic

What marketing benefits could your business have by getting even a small share of this traffic? No wonder MySpace is a popular free advertising source for the small business owner.

Your MySpace Profile

Lets assume you are using MySpace as a small business marketing strategy. Your ultimate goal is probably to sell something. .

Now most people will not visit your page thinking "I want to start selling make-up to make some extra money....." They are more than likely thinking "How am I going to earn enough money to quit my job.....have the car I want....pay for the kids education...."

How do you sell something to someone that doesn't even know they want what you have to sell? Do the hard sell? No way. That would just serve to put people off and make them think you are just after their money - more on that later.

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MySpace Business Presentation Tips

• Everything you do on MySpace speaks about you and your business. It should also speak to the target customer you are trying to attract. MySpace profiles also speak to those who are like of mind. There is too many people speaking all at once here....can you please keep it down : )

• By adding a little personality with your writings and letting people get to know you while still maintaining professionalism is a golden rule for marketing your business on MySpace.

Read more on,

How To Promote Your Business On MySpace In 7 Easy Steps

We questioned earlier....

What do people really want?

This is a great question to start with and the first thing you need to understand before your MySpace page can start attracting the right type of person.

What is it that REALLY influences people to take action?

* * How Not To Do It! * *

Unfortunately all too many business owners out there they have it ALL wrong.

Most people run around trying to 'pitch' other people on their business opportunities. They spend alot of time and energy talking about the opportunity and it's benefits. What they are basically doing is trying to sell people stuff that they haven't even asked for.

Then they wonder why nothing is working and why their business isn't making a profit? It takes someone with big skills to sell something to someone that they haven't even asked for. Most of us, just don't have these skills, and see very little or no results from maketing in this way. Don't get down about it though, cause there is an easier, and smarter way to run your business.

Rather then try to sell people stuff they haven't asked fo you can instead find out what it is they really want and give them exactly that.

That's what I call marketing!

So what is it that people really want?

What is it that really motivates people to WANT to start a business, or join others in a business?

* * How To Do It! * *

There are a few things that I've noticed that almost ALL people are looking for. And once you understand these things you will understand why MySpace is SUCH a powerful medium to build your business.

1. EVERYONE is looking for more freedom or money in their life. That's a given. But almost EVERYONE is also skeptical of a lot of stuff out there, or has tried businesses before and hasn't succeeded.

2. People look for leaders who educate, help others and offer individual value to an opportunity. They want someone to solve their problems.

3. Those who have real succes, find out what people want and give it to them. They don't tell others what they think they need.

A video I watch my Mike Dillard, Magnetic Sponsoring, really painted the picture for me and I will explain his example....

A man needs to drill a hole to hang a picture on his apartment wall. He walks into a hardware store with the intention of buying a drill. Now, he's already sold on buying a drill before he even walks into the store. He needs the drill to hang his picture right? So what exactly does he want and what is his problem? Well he doesn't want to be convinced by a pushy sales person thats for sure. In reality he doesn't even want a drill....why?....all he really wants a hole!

Keep it real!

When you're marketing to people at large you need to know the ways to bypass peoples natural skepticism and connect with the person on a deeper level. Skepticism is natural and as a basic part of human nature there is no avoiding it. So how do you work with it? Remember this...

2. EVERYONE is looking for authenticity in other people.

People are sick to death of the hyped up....buy now.....only I know the way....follow the guru crap that has saturated our world.

3. EVERYONE is has problems and everyone is looking for SOLUTIONS. They want LEADERS who can show them how to solve those problems.

Make yourself the person who can present people with the SOLUTIONS.

Still need to know more?

Any amount of success you want in life comes down to two things...

1. Marketing

2. Mindset.

It ALL STARTS with becoming a student of Marketing and self growth. As you grow...so will your business.

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Myspace is just one example of free online advertising that works.

For more free advertising and business marketing strategies see;

How To Post To Forums For Marketing Success