How To Profit From Attraction Marketing
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Obtaining and implementing Attraction Marketing strategies to your business, can bring bigger, long term profits.
This hugpage aims to inform you on the concept of attraction marketing, why it works and how to implement practical steps into your business advertising plan to increase your conversion rate. If you business entails, selling, recruiting and branding a website, then this is for you.
What Is Attraction Marketing
Attraction Marketing is providing valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. It takes time and determination on your part, but by using the power of attraction marketing you will begin to build your customer base.
By changing the way you market, you will see the change in your direct sales. A few years ago you may have only had two out of 10 successful purchases in a given time period. But Attraction Marketing has changed all that. Now talk to 10 people and you will have 8 purchases.
Attraction Marketing doesn’t waste your time nor does it waste the time of uninterested customers. In alot of ways it takes the pressure of you (the seller) and does not put any pressure onto your customer. Your time will be spent talking to those who have a genuine interest in purchasing from you. Remember, your customers will come to you now. Implement a system that will allow your customers to get to know and trust you. Always give them the ability to contact you and return emails and phone calls promptly. In essense, Attraction Marketing gives you the tools to deal with those who are now well informed about your business and ready to make a purchase.
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How To Plan Your Attraction Marketing Implementation Strategy
Attraction Marketing can help you to build your customer base and a loyal following. Simply supply them with valuable, relevant information. This lays the foundation and identifies you as a trustworthy company. Think about Attraction Marketing planning in terms of building a pyramid: Each brick represents a key decision. You lay the most bricks in the first row. At each of the next levels you’re building on what you did before. Although you’ll have fewer bricks as you progress from one level to the next, each individual brick becomes more critical to the overall structure. When you create your campaigns right and market for long term results, if a new brick doesn’t fit just right, you can easily remove it, reshape it, and then replace it if you have built a solid foundation.
The philosophy of attraction marketing can be difficult for some more traditional marketers to understand. To understand the law of attraction you must be willing to learn about people and change your focus.
Work towards the long term result and know where you want to be in order to begin. Elusive enough for ya? Try this.....Starting out with the end in mind was one of the concepts I struggled with when I was first introduced to attraction marketing as a online sales principal. I couldn't understand how working towards providing team resources and training was going to benefit me when I didn't even have a team to assist yet - but it is important and it does help you business grow in depth at a more accelerate rate than focusing on direct recruiting alone.
Attraction Marketing is a long term strategy that encompasses all that you do now and moves your business towards the great goal.
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People don't like being sold… Don't Sell them, use Attraction Marketing
Generally speaking, selling involves cold calls and advertising to find leads. Based on the urgency and need, people get attracted to the offer you make.
You may make a demonstration or presentation about the superiority of your company or services. To achieve your goal you may push harder through different objection handling techniques like cold calls, advertising and other methods, to achieve you objectives.
In general people dislike being "sold" . Whereas most people didn't used to be as against being "sold" and don’t like to be pushed around. They don’t like being sold and they don’t like selling others. The more polished you are the more they will resist.
People don’t like the feeling of being handled , they like their freedom. People choose to do business with those who seem to care for their interest and makes the process of buying much more enjoyable.
To make buying a fulfilled and enjoyable experience , they need to be a part of the whole buying process, where they can look and feel around just to make their buying experience a pleasurable one so that they have the underlying feeling of attraction and want to come back for more. The main idea is not to concentrate on sale but to create a friendly environment where every moment spent, is a pleasurable one.
Online if you go to amazon.com you will find the shopping experience a very pleasant one, you will find they are not there just to make you a sell. They are there to get you the right product at the right price you are searching for, you will get personalized advice on the items you are interested every time you log on to the site.
Attraction Marketing is the most natural and pleasurable way to do business, today it's not just a way of having a successful businesses, it's about creating a long term relationship with your customer .
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How To Incorporate Attraction Marketing Into Your Business
Following are some ideas and links for you to start taking action on your attraction marketing system.
Attraction Marketing Strategies
The Internet allows users to research almost every detail of any company. This also allows business owners to sell to people all over the world. In order to be successful at attraction marketing you need to familiarize yourself with a few attraction marketing techniques.
Learn about the marketing tools that are available to you on the Internet. This will help you learn how to successfully promote your business. There are many marketing strategies that work — and there are just as many that don’t. It is vitally important for you to research each one so you don’t end up wasting your time. While it is hard to say what will benefit your business directly, one thing that everyone can do is set themselves up with a blog.
Ideally you should purchase a relevant domain name and host a wordpress blog on your own server. This not only positions you as a person who knows their stuff, but it also gives you total control over your blog.
Some good free blog options are availalbe at Wordpress and Squarespace. There are plenty of others out there also, so if you have never blogged before and just want to try it out, a free option may be a good idea.
Information Advertising
Advertise, advertise, advertise. Use articles and traffic exchanges to help promote your website. Traffic exchanges can be a great way to offer free information, e-books, email courses etc - oh, look ....giving people valuable information again.....seeing the pattern yet?
The more your website is visible the more you will be looked at as an authority in your niche. The more links you have online, the more prospects you will attract to your website. You want them to come to you, and if you provide them with valuable information that they can use, your name will get out there.
Video marketing is currently very trendy with alot of marketers. But once again, this option is only successful IF you know how to promote it and drive targeted traffic to it. What if I told you that you can make video's without a video camera? It's easy....all you need is images and some music and you can edit together a short movie on most home pc's.
The first video I ever made is below....I used Window's Movie Maker and some of the sample music that came on my computer when I bought it! I'd never used Movie Maker before but it's very easy. In just a couple of hours I designed, created, and uploaded my movie onto YouTube.
Another option for a movie of your desktop, is to download a free copy of CamStudio and set to work. This is a good option for simple demo and training videos. Do a quick review, point people to the back office, demonstrate your account, whatever it is that may help grow your business. Remember to use your main keywords for search engine optimization and when you can, point links back to and from your website, articles, lead capture pages etc.
If you already use video for your promotions, head over and check out TubeMogul. It is a free service that submits your video to other sites for you. It doesn't do all of them but it hits the main ones and delivers on results so you can't complain when it's free.
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Attraction Marketing Disclaimer : )
Customers may not purchase from you right away, but, you will have planted the seed. It will take more than visiting your website in order to make a decision. Each customer has a different level at which they begin to trust that you are a reputable business and that you are trustworthy.
Attraction Marketing doesn't replace your current marketing campaigns, rather than enhance and compliment them.
Remember how I said, how starting out with the end in mind was one of the concepts I struggled with when I was first introduced to attraction marketing? Well that is where alot of people go wrong. I'll explain.....they take their first steps in attraction marketing with the same mindset as they had previously and expect different results.
If you are really in this business for the long haul consider what actions you are currently taking to promote your business.
- Are they sustainable?
- Can you teach others how to do what you are doing in order to build your downline and build a passive income?
- Are you focusing on selling or building and growing for long term internet income?
In reality promoting by attraction marketing will probably not get you any immediate results in terms of conversions. It takes to develop a rhythm and a beat that you can develop a tune that rocks!
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Using Attraction Marketing As A List Building Strategy
As we've already talked about, Attraction Marketing is providing valuable information to your customers and the more helpful and valuable your information is the greater the chance those customers will purchase from you or subscribe to your list.
For many understanding attraction marketing can be a real switch in their way of thinking. Here is a big hint......instead of thinking about selling, focus on serving! My personal philosophy on this, is to, give my way to success.
By changing the way you market, you will see the change in your direct sales.
Remember, your customers will come to you now. Implement a system that will allow your customers to get to know and trust you. Give them the ability to contact you.
List building with articles is one of the best ways to build a rapidly growing and responsive list. With niche related articles you will attract people who are interested in the products and services you are offering. Articles are an important part of any marketers newsletter and website. They can also be used for article distribution, as a powerful promotional tool for your website.
Articles are great for list retention. How do articles help build your newsletter list? When you use good informative articles, preferably written by or for you, in your newsletter, you will keep subscribers happy and interested enough so that they will want to stay on your list. This helps to build good relations with subscribers. Also, building a feature in the newsletter to allow it to be forwarded or emailed to their friend will help you to gain a greater more targeted list. Blogs are wonderful for acheiving this too.
Articles are great tools for website content. Informative articles on your website will help to draw visitors into your site and encourage sign ups to your lists. You can allow reprint rights for these articles. This will encourage back links, by visitors using the articles on their websites and newsletters. It will also attract more visitors to your site.
List Building with Question and Answer Blog Posts
Having a place where the novice online marketer can go for honest and sound advice is a great way to create a niche following. Not only will your audience be thrilled by your responsive answers, but, they will be back for more information and possibly come back to ask their own questions. Creating a place for the novice marketer to get the answers needed will create a buzz and will in turn make you the Authority in that list building niche.
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Attraction Marketing Paradise
For most marketers, having a stream of eager prospects emailing you wanting to find out how they join your team, is the ultimate sinario. Wouldn't that be an ideal situation to be in. For masters of attraction marketing, this paradise is not a utopia!
When you use attraction marketing for your business, you are taking big steps towards making this dream a reality for you. When people like you and are interested in what you have to say, they will stay on your list and keep up to date with what you are doing with you business, hoping in turn learn from you. They may or may not join you in your main business opportunity, but if you continue to provide them with quality and value, the benefits will be returned to you in the long run.
Think about how many subscribers lists you are on. How long have you been a subscriber? Chances are there are a couple that you continue to subscribe to....I know I do. At times I will keep emails for months and read them when I have time - BUT only when they are from people I respect, and fellow marketers that I see qualities in that I want to emulate in my own business.
Like attracts like and from value grows respect, loyalty and long term income opportunities.
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Comments
Thanks Jacob, I hope you are learning alot and finding the information useful.
Cheers
Shaye
Thanks Dali it's kind of you to comment in support of my hub. Thank-you & I'll head over and look you up on myspace : )
All the best!
Shaye what you share and write about is so revelant. I really like reading your tags. Blessings Jenny
Thanks for taking the time to comment Jenny. I am glad you've made it here to hubpages. We have more things in common than we ever realised. The law of attraction! : )
Take care
Shaye
Great job in laying down the fundamentals of attraction marketing... along with some of the best resources for beginners to use to get started.
I taught old-school network marketing strategies to thousands of people. When I switched over to teaching them these principles you discuss here, it was like night and day... we hung up on cold calling and chasing people around and literally turned the tables. I had never seen so many people move forward in building their business so quickly before. And it just makes sense, doesn't it!?
Great topic, great hub!
-mike
Thanks Mike, your comments mean alot. I agree with you that it just makes sense! In general I am a practical person, so the attraction marketing strategy appealed to me.
Excellent hub about attraction marketing. I have been working on many of the aspects you have presented here, and it's starting to work. It does take time, but an extremely way to be seen as not only someone who offers value, but also a professional. Thank you for such an informative hub about attraction marketing concepts.
Eric Walker
Nice lens, thank youhttp://www.igorhelpsyousucceed.com
Thank you for the comprehensive survey. I appreciate, too, your emphasis on patiently laboring for long-term success.
Laura Bostrom
Thanks Laura! There is no point telling people that success will be instant when it won't. The reality is that for many of us, success takes alot of hard work, dedication and patience.
You have hit the nail on the head, I have been trying to introduce people to "Attraction Marketing" and it has opened up many eyes. The future is the Internet, and it is a must if anyone wants their business to prosper. Great Hub!
Awesome information - I've heard this called many different names but it's all 100% true.
Cheers Andy. Attraction Marketing has a similar theory to 'my story marketing' perhaps you've heard of that before? Glad to meet another attration marketing fan! All the best :)
Awesome Hub! I can't agree more with the value of presenting yourself as solutions provider, it sure is a lot better and attractive way to do business and a much more profitable one at that.
Interestign writing Bravo, It is indeed the value-based marketing, I'm amazed as to how many ad agencies out there that are completely disconnected of the new social consumer's reality - Hard marketing to them seems like a virus that ate away their soul - Bravo once again HUB Please feel free to visit my neuromarketing Website, that explains in depth the reality of emotional marketing - Cheers
James




















22jakes22 says:
12 months ago
Great Hub !!!
to your success
Jacob