I am sure you already know this, but testing and tracking your traffic is uber important!  You need to test all the systems and things you do so that you know what is and isn’t working.  You also need to track everything so that when something is working, you know why and can do it again!  If your efforts are tracked properly, you will be able to determine which part of your sales system is performing well.  Is it your squeeze page? Blogs? Sales Copy? Social Marketing? 

But don’t worry; you don’t have to be an HTML wizard to get tracking on your pages.  Usually, it is pretty easy and it will be something you’ll thank yourself for doing!

So, what is the first step? 

Well, there are many different tracking services that are either free or close to free.  Personally, I highly recommend and use Google Analytics. 

Google analytics is my top recommendation and it is probably more than you could  ever need.  It is quite robust and is getting more and more so all the time!  You can find out how many visitors you had to your webpage, what percent of those visitors opted-in, lead generation stats, which keywords people used in search engines to find your site and more!  It will tell you more than you could ever imagine and will often give you the information in a neat little pie graph!  Cool, huh?

To add tracking to your page, just create a new Google Analytics account, grab the HTML code that it offers and throw it into your closing body tag which looks like this: (</body>) .  It’s as easy as that. 

From there, make sure you pay attention to what Google Analytics is telling you.  Look to see where your traffic is coming from.  Which link(s) on your pages are people clicking?  And of course, do more of what is working and less of what isn’t.

If you want to test less and get direct access to tried and tested techniques (including copy, templates and squeeze pages), we have the answers! At the ListBuilding Club, marketers of any level can learn about everything from lead generation to testing and tracking and beyond. Visit http://ListFormula.com today and become a member.