1. Yes, find a way to automate Twitter if you can. However, don't SPAM people. I can hear the blog-o-sphere crying fowl right now. They are probably saying, automating is SPAM. Well it can be. However, there are ways to automate without spamming Twitter. For example, you can run a contest. You could automate a good part of the contest without spamming new users.

At first, I thought Twitter was a useless waste of time. However, I couldn't ignore hearing the word 10 times a day from media. I still really can't explain why the platform has caught so much traction. It has though. The only reason I can give is that society is becoming accelerated. People need a shorter quicker way to communicate.So if you want to use Twitter effectively, the last thing you want to do is SPAM. If the sole Twitter has become popular is because its short and sweet and people are overloaded already, then don't overload them even more. Target your audience correctly.