The process of creating an opt in page for your subscriber base is an easy one, but one that you have to obviously plan out in advance.

All you need to do is to provide a single benefit or a couple of really good reasons why you should sign up if you was a subscriber seeing your page for the first time, you don't have to create all that is printed on the main sales page or information page, but it has to be something that will make them add their first name and email address to sign up.

A good quality autoresponder is required to house all of your promotional email communications, I use Aweber, there are some free ones out there, but they are limited to so many subscribers, so it's best to pay for an unlimited autoresponder account at Aweber or getresponse.

The page doesn't have to be all that fancy looking either, just a short paragraph with a few bullet points ought to do the trick, if you have a free report with a graphic then include this on the sign up form and say that it is free when you sign up, everyone loves to get free stuff.

There is a free to join program that I wrote on a previous hub and in that program I learned how to create an effective but simple squeeze page to test and try some lead capture pages out. And it is called the instant squeeze page generator

If there is any other aspect of squeeze pages and opt in marketing that you need to know about then I will update the relevant info.