Adding to Google Adsense with Impressions such as clicks per impression (CPM) is difficult to do unless you train yourself with the inter-workings of Google Adsense and Google Adwords. Hubpages and other writing sites  use Googles Adsense such as Triond.com, eHow.com, Squidoo and others. Google Adsense is an online tool of consisting of "spiders" or "crawlers" where "bots" can your writing for keywords or phrases that connects when Internet readers click on Ads. Whenever a reader clicks on an ad a contribution is made to Google impressions.  the more traffic you generate with quality and relevant original writing, the more impressions, the more likely readers will click on Google Ads and you make more money with Google.  Simple as that.

It will take a host of readers clicking on ads to make good earnings with impressions. An Internet ad sent to football fans during a game full of stadium fillers equipped with smart phones produced a sizable Google earning.  It was reported that about 600,000 impressions were received that amounted to about $30,000. Imagine having that amount of ads working for you with Google Adsense where you are not working an entire year to make $30,000 but a matter of minutes with Google.

It takes a number  of impressions to earn money with Google Adsense. Many writers get discouraged when they first began writing for Google because the income is likely in small dollar amounts initially.  Just as starting in any other business, it may take a few months to start earning extra income.  Some brick and mortar business stay in business for three years until they realize that the business is not going to work out.  Extra income is extra income and the more quality articles you write, with a 2 billion Internet-wide population, someone is likely to read what you have written. 

You must develop a niche or a window of interest that will attract traffic to your writing site.  Google has Google Adsense Ads to populate on your writing site and earn you money without any effort on your part except to attract traffic with relevant, quality, interesting and original writing.  You can get Google Adsense Ads added to your writing site at no charge by visiting Google.  On writing sites such as Hubpages, Google Adsense is the revenue sharing part of the writing site and Google Adsense is available free for your to start earning on Google.

Most writers do not have such as extensive platform in which to distribute their writing as described in making $30,000 in one day. The clicks per impressions or cpm increases slowly as so does the  earnings on Hubpages.  However, once you find your niche, you will begin to receive daily earnings just by updating your writing site articles and responding to the commenters to also help you to build traffic.

To improve on your  (clicks per impression) cpm, it is suggested that you study more about this subject on the Google search engines relative to keywords and key phrases. Go to the Google Search Engine and type in Clicks per Impression for more information on making money with Google. 

Google Adwords has a tool that actually tells you the cost of each word that is clicked on. When working within a sudsidiary website that is not of your own but is entwined with Hubpages, you have to share the earnings. Hubpages receives 60% of the revenue received when someone clicks on an ad and 40% is reported on you Google Adsense earnings

. Many hubpage writers have tried to leave Hubpages or other writing sites to build their own websites and some have not been successful In trying to get 100% earnings from search engine users clicking on their ads.  Many of  these entrepreneurs built their own writing websites. However, many returned to hubpages or their home writing sites because of the lack of traffic. A sustainable website needs traffic to get readers to click on the Google Ads which would increase the cpm or Google impressions.  You make money on Google with increased readers' traffic.

The easiest path to increases Google Impressions and to make money on Google is   to write extensive contents that is rich and  relevant to everyday living. The website traffic will increase if people find information that is relevant to them.

If you are trying to make money on Google, you can use Google Keywords and Key Phrases to optimize your site with Google Adsense. Use  what Hubpages or your writing sites  provides you  as site optimization tools. You can not get a Search Engine Optimization company to increase your CPM on Hubpages or writing sites because of the infrastructure of the site.  If you own your own writing site, then you can hire a Search Engine Optimization company to increase and to drive more traffic. Hubpages and other writing sites with owners do not allow for that type of optimization as they are a readers' website and is not a commercial website.

You may learn the mechanics of writing for profits by learning how to optimize but it would not be to your benefit to pay for optimization  on your own writing site. Free information about optimization is available on the Google search engine and use what you think will be to your benefit in increasing the impressions. As long as you are connected to Hubpages, it is best to use what is on the website to help you in the form of Help modules, other hubpage writers and learning as much as you can about Google Adsense. You must open up a Google Adsense and a Google Adwords account to help you to increase Google impressions and to make more money on Google.

The key to increasing your earnings and to make money on Google  is not to concentrate on the cpm.  You should  provide quality and relevant content consistently. What you earn is dependent on what you put into Hubpages or writing site  in the form of research, communicating with other writers, and your writing ability. Until you get your own website and optimize with a SEO, your earnings will be in incremental stages. Some hubpage writers and writers on other sites  look for a miles stone of $500 in four months or $1000 in nine months.

After you make your first "payoff" at Hubpages or other writing sites, the earnings will accumulate faster. One hubpage writer said that it only took two months to make the second $500. Hubpage is considered passive income. It is income that you can actually earn as you sleep as the internet is a twenty-four hour, seven day a week channel of communication as long as Google has something to work with.

You will discover that some hubpage writers who have been on hubpages or other writing sites for two or more years and you wonder why do they stay when the writing is not prolific so the earnings are minimal. They probably stay for the forums.  Stay away from the forums or you will not be productive and you may get in a disagreement that will also hinder your production.  Visit the forums not as a social media because with Twitter and FaceBook, there are plenty to socialize with on the Internet.  Use the forums to get information on how to make more money on Google and how to improve on your writing skills.  If you find a topic in the forum for which you have an article, if the rules allow you can make money on Google by promoting your article in the forum. 

If you are looking to increase your impressions and thereby increase your earnings, do the research that is suggested using key words, key phrases, and free search engine optimization. Talk on the forums to hubpage writers who have your same interest of increasing earnings and keep writing quality relevant hubpages.  If you are writing to make money on Google, do not use the forum for conversations unless to increase your knowledge of a subject.  Personal conversations should be done on the social network medias. 

 The passive income has been compared with working at McDonalds as an improvement in income but you get out of hubpages what you put into it. Some hubpage writers have reported from $500 to $1000 a month. If you work at McDonald's your income will remain the same unless there is an increase in the minimum wage. If you work writing for Google, with a 2 billion customer base and your income only limited by what you put into it, your income is likely to improve significantly. 

Become a fan of these prosperous writers and you will be on your way to increasing Google Impressions with Google Adsense.  You can make a lot of money on Google; how much you make is up to you.