Without having access to Google's algorithm, there's no way you can know how much you must alter your Private Label Rights products without being penalized for having the same content online.

You want your content to be valuable to both human visitors and search engine spiders alike, and making a few quick and easy alterations to your PLR can help you achieve this.

Of course, the more you alter, the better it is for SEO purposes, but the whole reason you're buying PLR is to cut corners on time, so just focus on three areas of change: the title, introduction, and conclusion.

Changing your title is easy. Let's look at a real example from my PLR Mini Mart. I sell a PLR pack about online dating, and one of the articles is sold with the title: "First Date Ideas - from the Frugal to the Extravagant!"

So you can tell what the article is about from the title and since the pack's about online dating, you know it's a bit different from meeting someone elsewhere in person. So here are some new title ideas:

1.) First Date Options for Online Matches

2.) Setting a Budget for Your First Date

3.) What's Your First Date Spending Style?

Next, you'll move on to the introduction. You have two options here - change what's there, or make a new one! If you make a new one, just add it right before the existing introduction. If you change it, just rewrite the sentences in your own words.

Using the example about online dating, let's look at the existing introduction:

"Dating on the Internet can put two people together of similar financial backgrounds, or pair one frugal soul up with someone who's used to extravagant spending."

I can change that to: "When you're dating on the Internet, you might discuss a lot of things upfront, but spending styles don't always enter the conversation. While you might be used to saving money, your potential love match could have a penchant for blowing wads of cash on a first date!"

You'll do the same thing with your conclusion - either add something onto the end of the article, or change whatever it is you're given. If you want to go the extra mile, you can also go through and change the keywords. For instance, if the article uses online dating, you can change it so that it says Internet matchmaking.

Altering PLR articles doesn't have to take a lot of hard work. Just remember that the more time you do spend on it, the more your article will be unique to the visitors who land on your site.