Blogging and Ebay go hand in hand. While the marketplace offers great opportunity to be found, outside of Ebay you'll find plenty more opportunities.. actually, infinite opportunities. So why blog about your Ebay store? It will increase your traffic, exposure, and expertise. By limiting yourself to the marketplace of the site, you're only hitting a small crowd compared to the rest of the world. Wouldn't some search engine traffic be a nice supplement to your traffic and sales?

The store referral credit can save you some major cash on your final value fees, up to 75%. Read here about the Ebay store referral credit system and how it works. There are other places you can take advantage of the referral credit besides blogs, like your email signatures, business cards, and outside links. These add up!

Ebay makes it easy for you to get some incoming links to your store right from your own blog. Choose a name for the blog that is related to your niche, because the title is very important to search engines. The title of each post is also very important. Optimize the title by choosing keywords related to the topic of the post. Ebay Blogs also have a natural built in audience. These might not be the best buyers (because they're usually other sellers), but any traffic is good.

Ebay Store Categories

Linking to a category in your store can be especially helpful. Try blogging one day about one of the categories in your store, and list the specific items there. Don't worry if you haven't received any traffic initially, it does take time to build traffic to your blog. Consistancy and relevancy is key.

Links off of Ebay are very valuable to your store search engine optimization, so you may want to consider hosting your own blog. It's around $100/year to host your own blog, but the benefits can be highly worth it. Having your own domain adds huge credibility both with potential customers and search engines. It's a wise investment. You can also take advantage of the Ebay Partner Network to increase sales through affiliate earnings.

If your blog doesn't have any or many incoming links, this can lead to poor performance of your blog. No one will find you, and worse yet, you'll be wasting your time. So where do you get links?

Here are some hubs right here on Hubpages that can give you some ideas:

• Where to Get Backlinks
• Tips on Getting Backlinks to High PageRank websites
  

Syndication of your blog can bring a huge number of new readers and followers coming your way. RSS stands for really simple syndication, and it actually isn't all that simple. There are automated sites that can produce an RSS feed for you, and these are very simple (creating one from scratch isn't simple). Feedity can automatically create an RSS feed for you. Once you have a feed, you can syndicate your blog on directories, other blogs, other websites, and promotion can go viral. Still sound confusing? Basically, a feed is pulling your blog entries somewhere else so people can see them. It could be the entire post, or just a certain number of characters plus the title of the post. It's all good for increasing traffic to your blog, and back to your store.

Building a following is important for your blog, and one good way to do that is by networking with other bloggers. Leave relevant, interesting comments on their blog and some of them will come back and comment on yours, and maybe even link to it or follow you. Then they'll tell two friends, and they'll tell two friends, and so on, and so on.... (does anyone remember that shampoo commercial?) The blog comments often do not count as backlinks, but sometimes they do. It's more about building that following! Try networking with other active Ebay bloggers that might be interested in a link exchange.

Take a look at these other informative guides to selling on Ebay to increase traffic and sales:

• Drive Traffic with Ebay Guide
• You Should Be Using PayPal!
• Make More Money on Ebay
• Package Your Ebay Items the Right Way
• Sell Used Clothing on Ebay
• Drive More Interested Traffic to your Store
• Discover Your Ebay Niche
• Dirt Cheap Ebay Deals (how to get one)