Adwords relevancy is very important in having a successful and profitable Google AdWords campaign. However, how do you define adwords relevancy? Well, adwords relevancy is defined as how relevant your ad is to your target keywords. For example, if your target keyword is "internet marketing strategies", your adwords should have the exact keyword on it, be it on the headline or on the description of your ad.

Ad relevancy also plays a role in getting high click-through-rates. You see, the higher your CTR, the lesser you'll pay for your clicks which in turn means you can save money on clicks. Not only that, there are higher chances that the people who searches for your keywords will buy your products.

One way on how to boost Adwords relevancy is by avoiding irrelevant keywords. I remember when I was starting up with adwords, I have more than 30 keywords. Later on, I've realized that this is not the right way to do it. It's better if I'll just concentrate on fewer, targeted, and relevant keywords, let's say 4 to 5 keywords first to avoid getting low CTR. If you have low CTR you'll pay every time someone clicks on yor ads.