One important development in terms of technology in recent years is the high rate of Internet users with broadband high-speed Internet access. Most people now have high-speed access rather than dial-up. This means that many types of multimedia presentations online are now available to the average Internet consumer. If you are trying to figure out how to build a real estate business, this information is crucial for you to understand.

The widespread access to broadband high-speed Internet means that video is becoming more and more popular online. Video sites such as YouTube are getting millions of hits every day, and for the real estate investor, videos are a wonderful marketing tool. Since Internet video is relatively new, even small businesses are able to use this to wonderful marketing resource. You don't need a director, the latest camera, or lots of marketing savvy to make his work for you.

As an investor, there are many ways that you can use videos as you learn how to build a real estate business:

You can upload videos to your social networking pages or to your web site in order to teach your potential clients something. For example, if you are selling properties, you might want to offer home buyers tips on how to buy the perfect property for them. Your video does not have to be elaborate. Simply sit down on the couch and outline your best ideas in your most presentable and approachable tone. Create another video about how homeowners can afford the house of their dreams. That's it. You suddenly become an informal expert on the Internet. If you're nervous about appearing in front of a camcorder, you can create a PowerPoint presentation on your computer and record this in order to post it as a video.

You can take your informational video, place a short plug for your business at the end of it, and upload it to your social networking pages or to video sharing sites such as YouTube. Every time someone looks at your video, he or she learns about your business and what you can do for them.

While a picture may be worth a thousand words, a video is worth much more than the picture. Providing a video tour of the properties that you want to sell or rent allows potential tenants and home buyers to see the property you have to offer in a whole new way. You can easily make your properties more attractive with a video than you can with still photos.

An opt-in e-mail list is a great way to build your business online. It allows you to access a huge database of potential customers every time you have a marketing message to send. Building a huge opt-in e-mail list can be a challenge, though. Many people get lots of spam and are reluctant to sign up for one more newsletter or e-mail groups. You can offer you e-mail readers a video e-course -- simply upload a group of videos that teach your readers and viewers how to do something, such as renting the perfect apartment or buying the perfect house -- and have your viewers sign up in order to view the whole video series for free.

Create some good informational videos and add them to social networking sites and video sharing sites. Add several videos to your blogs as well. Each video should have a quick link your web site and should promote your web site prominently. These videos can be a great way to drive more traffic to your web site easily.

Videos take only a few minutes to build, in many cases, but can provide your business with a huge boost. If you're trying to learn how to build a real estate investing business, you're no doubt worried about marketing costs. Videos allow you to slash your marketing costs dramatically and allow you to become recognized as an informal expert while allowing you to promote your business easily and quickly online. If you haven't tried videos yourself, now is the time to do so.