How to Build a Recipe Book Empire

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By Prosperity66


Build your recipe empire
Build your recipe empire

A Hot Niche Marketplace!

Recipes are one of the greatest themes to make money on the Web. The reason is because everybody has to eat! Thus, what do we do when we're hungry and wish something out of the ordinary or only a special recipe?

Sit down at the computer and research a recipe!

We may look for recipes based on the things we already have in our fridge or we may just choose something different so we look for whatever main dish comes to mind to find extra side dishes.

Dinner ideas aren't the only theme cooks look for. Here are a few more:

  • Whether breakfast, lunch or dinner;
  • Snacks to eat any time in the day;
  • Fast and easy meals;
  • Traditional meals such as Thanksgiving, Christmas or any other holiday meal;
  • Birthday meals;
  • Weight loss dieting meal plans;
  • Unusual meals;
  • Grande cuisine;
  • Discovery cooking;
  • And many more!

When you think about the number of people on Earth and the different sorts of food they eat, you know that the possibilities for making recipe books are endless. And so, here you are going to learn how to create your own online recipe book business.

But there is more: this can be applied to any other kind of business like weight loss (there are so many different weight loss methods out there!); sports, high tech, activities for children, arts and crafts, etc.

By following the steps detailed below you could end up with a huge home business that would earn you an income for life!



Number of searches for the term "recipes"
Number of searches for the term "recipes"
Number of searches for the term "italian recipes"
Number of searches for the term "italian recipes"

Recipes are True Traffic Generator!

Do a search for the word "recipes" (to do this, use wordtracker.com free keyword research tool) and look at how the amount of research made for this word is huge!

141,000+ daily searches!

So if create a blog or a website related to recipes you will for sure get traffic to your site. Let's say that you would put an "Italian traditional recipes" book to your website and imagine the number of visitors and potential buyers you can get: there are 1,499 daily searches just for the words "Italian recipes". Simply place "Italian traditional recipes" on your site and optimize its content for that term and you will generate traffic.

There is nothing more to say than... recipes generate traffic!

At the moment you get traffic to your site you are ready to generate anything you want whether subscribers, affiliates and/or sales.

Once you made your decision you have to find your target market; which means that you'll have to decide who you will want to sell your recipe book. It can be whether to busy moms, grand parents, professional cooks, etc. 


Time to Get the Recipes

Now the time to find recipes arrived. Where to find those recipes? There are a few different options for you to choose from:

Make use of your personal recipes

Assuming you cook each and every day, you for sure have enough recipes to start your new business. Create separate categories of your recipes and use each of them to create different recipe books.

Ask your family and friend's recipes

Ask people you know, whether your family, parents, children, colleagues their best recipes and put them together into your new book.

Turned out of inspiration?

Whether you want to save time and focus on the marketing side of your new business or simply because you turned out of inspiration, hire someone to write recipes for you. This will cost money but this price can be well spent in consideration of the time you saved and the money you will get from the sales of these books.

Last but not least, "private label right" recipes can help

By purchasing private label right recipes you will save money in regards to hire someone to write unique and customized recipes. Moreover with that kind of recipes the advantages are almost endless: you won't have to write the recipes and will just have to edit them (i.e. modifying their title, directions or ingredients); changing a word here and there and adding a few pictures in order to make them reflect your personality.

Private label right recipes allow you to do almost anything you want from selling them to give them away including the creation of a high quality product!

However it is recommended to check the rules that come with private label right recipes before you buy them.


create your first book
create your first book

Are your Ready to Compile your First Book?

Compiling your book is not as hard as you can imagine and you can start by using Word if installed on your computer. Create a document, add a title, your name and a link to your website. On the next page, you will add a disclaimer if needed (include the rights that come with this book whether it can be given away or not, etc.)

The third page will contain an introduction related to the type of recipes included in the book and add a table of contents. Then start adding the recipes along with their pictures - I would advise you to have an individual page for each recipe. Highlight their title, separate the ingredients and directions; add a few extra tips.

The last page will include a potential upsell or more information.

The last task is to have an ecover for your book. If you are not good at designing a cover, ask a professional to do it for you. People eat with their eyes firstly so a nice looking cover will make wonders.


Time to Make your Book Earn you Money!

Now that your cookbook is ready, you will want to have it earn you money. There are several ways to do it; the first one being to give the book away in order for potential buyers to check what you provide. If your book is of high quality chances are those who got it will come back for more. Indeed, giving something away for free can earn you money.

Another option would be to directly sell your first book online. Because you have a blog or website with existing recipes you wrote yourself, people already know the quality of your works; which might they have to want to buy your very first book. Producing a new book each month will ease the building of a recipe website as it will allow you to showcase all of your books one after one and in a unique place.

The third option would be to set up an affiliate program. Setting up an affiliate program is a great way to drive money into your pocket while having to spend less time in promotion as your affiliates will actively promote your business for you in order to get a commission on each sale they will make. You won't have to pay them anything unless they actually make a sale.

Remember in the previous paragraph the mention of "adding more information"? Well, this is an additional method to make money with your recipe book. The principle is simple: put a short description and a link to an affiliate site you like such as Menu Planning Central. MPC pays $20 per customer you refer and is full of information related to meal planning.

In the previous chapter we also have been talking about an "upsell". What's that? Well, it's a method to have your customers stay longer around your books and site. The principle is also very simple: when your customer has made their payment, they're redirected to a download page where they're able to download the book the bought. Below the download link, you will add an offer that matches the book they just bought. They'll be free to buy or not.

And More...

There are some other ways to make money with your recipes. Indeed, selling them is well but any cent is always welcomed and will help maintain your business; whether it comes from selling your books, affiliate programs you will promote or Adsense ads you will put on your site.

For instance, you can create several different sections on your blog and post different recipes to them every day. There are scripts that allow you to get content automatically posted to your blog as well as creating a "Recipe of the week". People will come to your blog over and over again just to get their daily recipe as well as the spotlighted one!

You should also produce a newsletter. Here's how it works: subscribe to an autoresponder service and create a new list of potential subscribers. Add a form to your site. Fill the autoresponder sequences with nothing but recipes and/or cooking related articles.

A good way to earn money with an autoresponder is actually fill the autoresponder with a link to the daily recipe and/or weekly newsletter you publish online: add some Adsense ads to those recipes, advertisement for your book as well as an affiliate program you like and you're going to earn money.



produce one book per month
produce one book per month

Are you Ready to Start your Monthly Production?

Here's how you're going to manage to create your monthly recipe book. We'll start from the first day of the month.

From the 1st to the 10th day, you will gather your recipes, whether your own recipes or those you bought from a freelance writer or through private label right services. Alter their content, add pictures, save them on a Word document.*

* Once you have the main subject of your monthly book, you will ask your designer to create the cover and any other needed graphics (banners, buttons, etc. for your affiliates if you have an affiliate program).

From the 10th to the 12th day, you are going to post articles to your site and/or newsletter in order to drive traffic and thus visitors to your site or blog.

From day 13 to day 15, you will make the sales page of your book, setting the discount pages or any other extra stuff.

On the 16th day, you will add your book to your e-commerce platform or shopping-cart and test it so that you'll make sure everything works perfectly before launching the product.

From the 17th to the 25th day you will put together all the tools and resources needed to ease the promotion of your book; i.e. affiliate tools.

From day 25 to day 28 you will send your customers an email to let them know a new book will be available within a few days and if there are any discount or special offer to thank them for being your customers. You will also send an email to your affiliate army to let them know that new tools are available for them to promote the new book as well.

From the 29th day to the last day of the month, you will add posts about your new book on your site and/or blog. 

That's it!

If you want to get more detailed information on how to do this, feel free to go to the links section of this hub (at the top of this page) to download a complete how-to-guide (no need to sign up, just click on the link and you will be redirected to a direct download page).

And remember, the best part of this business is that you can create a successful empire with any niche whether weight loss, sports, high tech, animals, arts and crafts, litterature, history, spirituality, etc.

I wish you the best of luck in your book empire endeavours.

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