How to Choose the Right Keywords
58Introduction
There are many, many ways to find good keywords for your websites. Some of the ways are very expensive, some are free. Usually you have to use several methods to get a really good list of keywords for your niche.
One method that works well is to analyze the top sites in your niche. Or to put it another way, to analyze the sites in your niche that already rank well in the search engines. By analyzing them, you can determine which keywords they are using, and find related keywords to make your website even better!
Analyze Top Sites in your Niche for Free
Here are step by step instructions for using this method:
- Go to Google and Yahoo, etc., and do a search for your general niche. For example, if you were building a website about the Nintendo Wii, you'd go to the search engines and search for Nintendo Wii (do not use quotes in your search).
- Copy the URL's for the sites that show up with the top search results. To start with, you could at least grab the #1 site at both Google and Yahoo. In this case the top site at both is Nintendo's site, so I'm going to look for the first non-manufacturer site as well and grab that. (I don't use Wikipedia links for this method so I skip those.)
- Okay so the first non-Nintendo link for the Wii from Google and Yahoo are http://www.cnet.com/nintendo-wii.html and http://wii.ign.com/.
- Go to Google's Keyword tool: https://adwords.google.com/select/KeywordTool
- When it asks how you want to generate keyword ideas, choose the option for "Website Content."
- Paste in the first URL you copied from step #2 and click to get keyword ideas. Now you get a long list of keywords.
- Repeat for each of the URLs. You can do this for as many of the URLs that show up on page #1 at Google and Yahoo as you like.
- From the keyword phrases you have generated (and using Google's indicators for search volume as a guide) narrow down the list to a group of keywords you think you might want to focus on.
- Go to free Wordtracker http://freekeywords.wordtracker.com/ and lookup each of the keyword phrases. Note the search volume and look for related keywords that Wordtracker suggests that might be promising. Narrow your list down to keywords that are being used (if a keyword comes back with a low search volume then not many people are typing it into the search engines).
- Repeat step #10 at free Keyword Discovery: http://www.keyworddiscovery.com/search.html
- You should now have a narrowed down list of keywords that Google, Wordtracker, and Keyword Discovery suggest and say have decent search volume.
- Next go to Google and search for each keyword phrase within quotes. This tells Google to only find sites that contain the exact keyword phrase. Look for the number of pages that is returned. The lower the number, the easier you will be able to get a top ranking for your site in the search engines. I try to stay with keywords with under 10,000 competitors. Anything under 5,000 is even better. Throw out any keywords that have high competition, or at least move them to a secondary keyword list (you can use them on pages, but they won't be your primary keywords).
Now when using these keywords, don't just use them on your website. Use the keywords you find to write articles, post to niche related forums, write a blog about your niche, etc. Just remember to create quality content. After all, search engines are used by real people, and websites are read by real people... so make sure to create content around the keywords that is unique, informative, and something a real person would actually want to read.
Video Demonstration of the Free Method
Speed Up the Process
I've just demonstrated a free method you can use to analyze the top sites in your niche for keyword ideas. However as you saw in the video, it is quite a lengthy process. It took me nearly 10 minutes just to show you how it's done for only one keyword, and that included the fact I had performed all of the searches in advance.
If you want to speed things up, you might want to give the following premium keyword research tools a try:
- Nichebot
Nichebot is a one-stop keyword research portal that uses both Wordtracker and Keyword Discovery's premium databases. This means you can get more keyword search results than you get from the free tools, all in one place. - Keyword Elite
Keyword Elite is software that runs on your desktop. You can use it to search for keywords--including keywords from Ask.com, Yahoo, and common misspellings--and you can also analyze the top sites for your chosen keywords from within the software. - Micro Niche Finder
Micro Niche Finder helps generate keyword and niche ideas, which is great when you're stuck and need ideas. It also rates the quality of each keyword using their unique "Strength of Competition" score.
Conclusion
I personally use each of the premium keyword research tools listed above, however you don't have to pay for keyword research tools to find quality keywords for your websites. I choose to use the premium tools simply to save time and for the convinience, but I could do all of my research for free (using methods like I outlined above) if I needed to.
If you can afford to purchase any of the premium keyword research tools, they're worth the investment for the time savings and efficiency alone. However if you can't afford or justify the expense, this free method of analyzing top sites in your niche to generate keyword ideas should work well for you.
Additional information can be found at Jon's Affiliate Marketing Blog.
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Comments
That was a very helpful post. Thank you for the time you took to make the video also.
I appreciate this information !
Thanks.. the video answered many of the questions i had in mind... i will sure give a try for the method you mentioned.
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Jombla says:
2 years ago
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