How to Double Sales | Small Business Growth Strategies
61How to Double Sales via the internet marketing? You've come to the right place. Let's share some strategies for small business growth. Free tips!
Things We Need to Focus On
I just put a list of things we need to focus on as a small business marketer. Easy steps to follow but eassencial for successful internet marketing, which that can double or triple your sales. They would be...
- Optimize Your Sales Page
- Organic Search Traffic to Your Sales Page
- Paid Search Traffic to Your Sales Page
- Targeted Email Marketing
- Get All Traffic into your Opt-in list
- Online Shopping Transaction System
- Affiliate Program / Referral Program
- ... ...
That's just an outline. Let's get into real business with details. Go! Go! Go!
Sales Page Optimization
Sales Page, also known as Landing Page, is the very page that you'd like your customer to see to make a decision. As what has been shown in the picture on the right. It should at least include:
- Your Headline
Very important. It should be very tempting, to make the viewer to move on reading. Of course, there should be any cheat. You must be honest.
- Your Image
The image of the product. Clear to identify all the details about the product.
- Sign of Trust
The product should have been entrusted and verified by a third party of authorities. Put that on your page to add credit to your product. I won't buy anything unless it's been verified by a professional institute.
- Body Text Call to Action Button
It should be clear enough, easy to read, and simple words only. Always remember that what you're doing is help customers to make a wise decision rather than push them to buy your product. They are completely different feelings for consuming experiences.
- Misc.
Also you'll put the contact, special product sales license (if necessary), everything done to add credit to your product.
Drive Organic Traffic to Your Page
Here I personally recommend some best ways to me to get targeted organic traffic to your sales page. Read the hubs I offer below.
Paid Search Traffic to Your Sales Page
What is paid search traffic? That's PPC, Pay Per Click, a new generation of search engine advertising. Very economic and effective. You can expect the result coming up immediately. I offer you the experience I had on hubs below. Free for you to gain valuable experience.
Targeted Email Marketing
Email Marketing could receive immediate effect as PPC does, and sometimes does a better job in sales coversion than PPC. However, many email marketing strategies I see on the internet are wrong!
They are SPAMMING! People hate getting spammed.
But is there any better way to do email marketing?
Yes, that's why I wrote a separate hub about this.
Affiliate Program / Referral Program
Affiliate Program / Referral Program is by far the most creative idea of low cost marketing strategies. The affiliate marketer sends targeted traffic to your sales page, they earn commissions when a sale is made successfully. In this way, the small business can spend a little money on advertising and marketing to earn good profit under the help of the hardworking affiliates.
If you are selling traditional tangible products, you'd better go to
If you are selling electronic stuff like ebooks, online survice membership or other intangible stuff, you'd better go to
After signing up as a publisher on one of the affiliate marketing middling websites showed above, remember to make separate pages to talk about the Affiliate Program instructions on the bottom of your sales page. Easy for the affiliate to find.
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