Because of the downturn in the economy, businesses are resolving to not only generate sales leads but to generate quality sales leads. These businesses are looking into reaching the two billion internet users who are all potential customers for their brand or product. How are businesses connecting to social media that is a vast reservoir of customers? The online customer is at a pivotal place in social media because therein lies the catalyst of what businesses need to communicate with to succeed in business. Businesses need to know about customer behavior to generate leads and to increase business profits. Business growth and prosperity is important at this time because of the downturn in the economy.

Businesses as huge as Chrysler and GM are having financial difficulties because of the state of the economy.Chrysler has filed bankruptcy and GM is likely to file bankruptcy to get the company back up running profitably. If these big companies are failing, what is the plight for the much smaller companies? Small companies can not hide from the state of the economy's recession. Every channel of marketing has to be used for sustainability. The channel that is social media will prove to bring in more sales leads.

Businesses and companies generate sales leads with Web 2.0 social media technology. Many companies are restructuring their way of doing business. Upgrading technological advances and configuring these networks with the analytics of businesses is a major component of success in generating sales leads. This business to customer interaction with the inclusion of social media goes a long way to sustain companies for long term growth. Marketing strategies can be harnessed and modified to generate qualified sales leads from social interaction and conforming content writing to generate sales.