Today there are over 200,000,000 searches taking place per day on the 
internet. Only half of them are unique. The greatest challenge for any 
published author is to have their website appear within the Top 10 of 
their target audience's search results.

In 2005, over 175,000 books were published. This number is growing each day through the convenience of self-publishing. Authors and writers are taking control of their literary careers by leaps and bounds. However, the dilemma for authors is that many are more likely to invest in writing workshops than in learning how to market their books, let alone how to market a book online.

There are several keys to success when it comes to marketing a book online:

1. Create a buzz before the launch or the re-launch of the book through articles, press releases, and videos.

2. Take this buzz and drive the traffic to a website to provide visitors an offer. This strategy leads visitors to leave their names and email addresses so you can begin building relationships.

3. Create a presence on forums pertaining to appropriate niches or markets to begin building relationships and establishing yourself as an authority within these communities.

4. Offer to a select few of your subscribers the opportunity to own your book during the reintroduction or before the launch at an extraordinary offer. In return, ask for their feedback.

5. Take the testimonials/reader reviews and add them to your website to provide proof that your book is a must-read. In addition, use the testimonials/reader reviews in the book launch or re-launch email series.

These are a few strategies and techniques to successfully market a book online. As with anything, it will take commitment and drive. Take each of the above keys and focus on one a week. Within 30 days, you will have implemented a strong marketing strategy.

Author and website makeover trainer C.F. Jackson recognized the missing piece for many authors and writers and launched Website Makeover Workshop. This is a place where authors and writers can come to learn more to better position themselves on the internet.

On the Website Makeover Workshop website, there are workshops (group and individual), resources, videos, and a tutorial program. All are geared to meet the time constraints life has on any author or writer. They assist authors to leverage their presence on the internet by learning how to market books online.