How to Rank High in The Search Engines
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What is the Goal
Everybody wants to be number one in the search engine results pages. It is a natural obsession if you do any type of online publishing especially if it has any type of monetary value.
People create nice incomes by optimizing their content in order for it to rank for their coveted keywords. People have spent thousand of dollars having sites "optimized" or countless hours learning how to do it themselves.
Here is what the Gurus will tell you!
- Put your keywords in the title, url and description.
- Use your keywords as many time as plausible while allowing the content to appear natural.
- Site structure - Classify your content in such a way as that all of the content in each directory or section of your site work together.
- Build links from other sites using anchor text. - The biggest thing that SEO experts do!!
Not a hard fast guide but if all of these things are incorporated properly then you can MANIPULATE the search engines into believing your content is the most relevant for your keywords.
Useful links?
- All Paid Automotive SEO is Black Hat - Believe it or Not Google Bombing is Alive and Well | ISM in T
Some thick reading on paid SEO - Building Up Your Internet Presence - Search Engine Reputation Management Primer
If you are marketing anything that requires one on one interaction or for you to establish trust with others you want to insure that your search engine reputation is impenetrable.
How to Guarantee Search Engine Optimization
Dont create content for the search engines!!
That is right do not optimize your content for the search engines optimize it for your readers and give them value for thier visit.
- Make your site easy to navigate for the user and create content that provides value for the surfer. Write for people not spiders!!
If you will create all of your content just folowing those two simple rules then your relevence on the subject matter will evenually out rank even the best optimized site if your content can be considered a resoure to those that view it.
Well it is been a while since I have done a hub and this may not be my best work. I am kind of rusty you know. I also know that many will not like my answer to your request but anything done to manipulate the search engine result pages is not optimization it is explotation.
Why do you think HubPages wants evergreen content? My guess would be so that the relevence will keep the search engines happy so we can all profit from our content.
I am glad to be back hubbing again!!
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My SERM Experiment (Search Engine Reputation Management)
- Is the Dick Hannah Honda Strategy Viable?
There is a lot of cool aid being put out there in the auto industry as it relates to search engine reputation management. One of the biggest cool aid concoctions to come around in a long time is those presented by Dick Hannah Honda. Search engine reputation management for car dealers is very important no doubt, how ever the method being presented by automotive vendors leave much room for improvement. The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation. While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages. This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message. If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership. Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book. Here is the link to the original Dick Hannah Honda Case Study. Technorati Tags: dick hannah honda, search engine reputtion manangement,
- Other Forms of Reputation Management
Dealers that sell used cars have always had a bad rap and the Internet makes it easy for others to try to bring negative information to light. The good thing is if dealers will work to help get inventory listing sites that they control to seo for their name then they can use those as additional entries in the search engines to help protect their brand. Another issue dealers may experience is when the dealership is in their name. We are helping a marketing company push up profiles for Terry Lee Honda located near a Cincinnati Ford dealer we work with, because they have been negatively impacted by a ripoffreport. However this dealer should be looking to creating professional profiles in many locations to help negate this. We have recommended it to them lets see if they act on it. Individuals need to make sure that they take the full opportunity to do this to protect their personal reputations regardless of ther professional aspirations. Technorati Tags: serm, search engine reputation management
- What happens with others try to damage your name?
Recently I have come under attack by some others that have tried to cause me ridicule by creating sites to damage me. I think it is funny as long as they get the facts right. The only problem is when my customers find this content and question me on it. It makes for some awkward situations. I was explaining a to a good friend of mine, Andy Warner - Internet Sales Manager @ a Cincinnati Ford Dealer, what comes around goes around. I have a real good idea who did this and their reputation is that of washed automotive consultant and they are the ones showing off their handiwork. The good think for me is I really don't care what others think about me...
cgull8m says:
2 years ago
Great tips, I am also learning how to do this, will follow your advice.