Business blogs aren't like other blogs. And a business doesn't move like a single person does. So you have treat starting a business blog the same way a business would. How do I know this? I've helped many businesses start their blogs. I'm a blog consultant.

Here are the steps in the process:

1. Why consider a business blog

2. Business blog concerns and requirements
3. Choosing authors for a business blog
4. Set business blog policies
5. Look at blog platform and website issues
6. Platform issues continued
7. Business blog design considerations
8. Choosing categories for a business blog
9. Write the initial content
10. Create a crisis management plan
11. Crafting a business blog comment policy

As you can see, some of the above steps are not the kind of thing an individual blogging about their hobby would do. Business blogging is a specialty of mine. I hope you found this article useful.