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How to Write a Bad News Business Letter

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By Stacie Naczelnik

Sometimes in business you simply cannot avoid writing a letter that has bad news. However, you can try to write the letter in such a way as to maintain a good relationship with the recipient, as well as breaking the bad news in the easiest way. You don’t want to burn any bridges in business, so it really is to your advantage to write an effective bad news letter.


When writing the letter, your objectives should focus on:

  1. Minimizing damage to the relationship: Bad , news should not define the relationship.
  2. Showing that the decision is fair and reasonable: Imagine yourself in the reader’s shoes, and try to offer the best explanation possible.
  3. Stating the bad news clearly and firmly:
  • Opening should have a buffer to minimize any damage to the relationship. Use a positive or neutral opening to maintain goodwill.
  • Body should include reasons to help the reader see it from your point of view. You want to show that you are being both fair and reasonable. Be clear and firm about the bad news, but also be brief, positive, and low key about it.
  • Closing should contain an appropriate gesture of goodwill, and perhaps a potential solution for the reader’s problem.

When writing your bad news business letter, use the Cheeseburger Structure:


Bad News Letter Example #1

Dear Bill,

Your invitation for me to act as chairperson for BCCJ’s upcoming Annual Auction Dinner is an honor. I enjoyed serving in that role last year. Your members are an excellent group with great ideas, and it was a privilege to work with them.

This year I am involved in developing a new department here at the clinic that is taking up all my time. As much as I would enjoy working with BCCJ again, I am afraid that I wouldn’t be able to give the duties the attention the project deserves.

Perhaps I may suggest one of my colleagues who would have the time to do the job the way it ought to be done. Give me a call if you are interested, and I will be happy to suggest some names for you. We want the industry to be well represented.

I wish you and the committee great success in achieving this year’s goal.

The letter was straight forward and polite. The writer provided an excellent reason for the refusal of the position, but also left the door open for a future relationship. As well, the writer provided a possible solution at the end.

Bad News Business Letter Example #2

Dear Ms. Hodges,

Thank you for ordering our professional Chinese wok set. You will find that wok-cooked foods are both delicious and quick to fix.

We have sent you an added bonus: 2 extra inches of cooking area, thanks to our supplier’s generosity. This 16-inch wok is more efficient than the advertised 14-inch wok. Now you can create Chinese meals with a professional flair with this package that includes cooking racks, chopsticks, a rice paddle, and a steel turner, in addition to a wok base and lid. To complete your collection, the skewers and cookbook will arrive by April 22.

Remember that Figby’s offers specialized items for all your cooking needs. Please stop by on May 10 for a free demonstration on preparing Japanese sushi. You may also want to take advantage of our special prices on Japanese cookware, which will only be available that week.

Sincerely,

Harry Figby

This bad news letter covers the fact that the wok Ms. Hodges ordered is not available by upgrading it to a better, bigger wok. As well, it is so positive in tone that the reader might not realize that the entire set she ordered hasn’t arrived on time, as two pieces of it will arrive later. This bad news letter did not focus at all on the negative, but delivered its message in a positive way. Harry Figby also extended an opportunity for a future relationship by informing Ms. Hodges of upcoming sales and events.

Comments

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stevemark122000 profile image

stevemark122000  says:
2 years ago

Very useful information, thanks

Joel McDonald profile image

Joel McDonald  says:
18 months ago

Excellent hub Stacie!

I often have to deal with confrontation, and sometimes, it's EXTREMELY hard to start off in the positive, but you're absolutely right -- whenever I do things that way, the dialogue goes much smoother.

Veronica profile image

Veronica  says:
18 months ago

Great Hub! Great ideas! The organization of the letters really facilitates the point with professionalism, positiveness and flow. I like how you broke it down, then gave the two examples. Really well done.

rainmakerrain profile image

rainmakerrain  says:
18 months ago

I've used the approach of the second example many times--and its success really depends on the products you offer. Size, for example, is a very important feature for most people, and you should never assume that larger is better. In the second example, I'd first let the customer know that the product is unavailable and offer a solution - the larger product. Sending a product of different size without notice might create a lot of problems, especially with shipping, refunding, and losing goodwill no matter how positive you are.

RyanRE profile image

RyanRE  says:
17 months ago

Nice Hub. Nobody likes to hear bad news. I bet you are pretty good at the "breakup" speach too. LOL...

JYOTI KOTHARI profile image

JYOTI KOTHARI  says:
17 months ago

a very good, bad news letter. I really apreciate it. I would like to join ur fan club.You are needed in the business forum.

I am ur fan now.

I have written some hubs on business you may check this and advice.

Thanks,

Jyoti

johnleybolt profile image

johnleybolt  says:
17 months ago

i got a piece of bad news letter :-)

greathub profile image

greathub  says:
17 months ago

I liked the burger's example. Great example!

misterpm profile image

misterpm  says:
17 months ago

Thx! I like the cheeseburger structure

crashcromwell profile image

crashcromwell  says:
14 months ago

Hi Stacie! I teach Contemporary Business Communications for the University of Phoenix online, and we actually have an assignment related to this subject, which is why I chose to read this hub. You handled the subject impeccably well. As I would say to one of my students, you hit the ball out of the park!

Jim Henry, aka crashcromwell

Stacie Naczelnik profile image

Stacie Naczelnik  says:
14 months ago

Thanks Jim! Glad to hear others in the field find it applicable.

BizzyMuse profile image

BizzyMuse  says:
14 months ago

Stacie - great hub with a lot of useful information. I find myself having to write more of those bad news business letters lately. I'm going to keep the cheeseburger in mind!

amoxicillin 500  says:
12 months ago

Great and useful information. Thanks for sharing it with us.

Amit  says:
11 months ago

Good Information. Great example...Thanks

Vietnam  says:
11 months ago

Thanks for your useful information

businessbooster profile image

businessbooster  says:
10 months ago

Where i used to work we called the cheeseburger structure the s**t sandwich!

Ken Devonald profile image

Ken Devonald  says:
10 months ago

Thanks for the tips! Will come in handy!

livelovecoffee profile image

livelovecoffee  says:
10 months ago

These are great tips and it is very informative! Great hub

Josh Chandler  says:
9 months ago

This hub gives the bad news in a good way, a great way to show how exactly to set out a "bad business letter", I have certainly learnt a bunch from the information you have provided on this page, thanks a lot!

iMindMap  says:
8 months ago

Thanks for the key point to be more effective in writting.

ontheway profile image

ontheway  says:
7 months ago

How to Write a Bad News Business Letter

very good, I support you, come on , welcome to my hub!

cashmere profile image

cashmere  says:
6 months ago

Love the burger illustration. Really great hub.

Shadman khanzada  says:
6 months ago

thanxxxxxxxxxxxxxxx i got what i want to know through the above sample

fatima shaika  says:
5 months ago

thanks for giving the best example.

roheel  says:
2 months ago

great information. very useful.thanx

mr's farrukh rai   says:
2 months ago

very great informations

rahim aman   says:
2 months ago

hay thanks for such kind of information really its great

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