Affiliate marketing moves on with a balanced co-ordination between the merchant and affiliate. Both merchant and affiliate benefit from the arrangements of affiliate marketing.Every time the affiliate makes a sale, the merchant earns profit and the affiliate earns commission. The merchant is also saved from spending too much in traditional medium of advertising.

Since both affiliate and merchant benefit from affiliate programs they should try out new ways. Back end marketing is a great way to enhance affiliate business from which everyone can reap benefit. Back end selling refers to the selling that is done after the first sale. Once a visitor converts into a customer, he remains in the the customer database. More products could be promoted and finally sold to this customer on the basis of the first sale. The second product is called a back end product.

Complimentary products or products related to the first product, could serve as good back end product. Since the customer already had a transaction with the merchant or affiliate, he can trust them further to buy the second product. If the experience with the first product remains good, the customer would only be delighted to get the complimentary products from the same source.

It has been a proven way of product promotion in the traditional marketing system also. To have an effective back end marketing, the customer has to be made aware of all other products available with the seller. If there is a need at the customer's end, the customer would himself contact the seller. Or else cleversalesman creates a need with the customer through their sales skill and at the end manage to sell the product.

While affiliate marketing helps in getting new leads or customers, back end marketing maintains a database of customers who could be lured into buying other goods, on the basis of trust.