Getting a good ranking on Google for key search terms can be the make or break point for a new business. Being #1 or #2 on Google for key industry searches can be a driving force for any business in any stage of growth and capitalizing on Google results is one of the strongest investments a company can make.

To start:

Read some SEO books and articles online. There are plenty of great resources around and you should familiarize yourself with them to learn the vocabulary, become familiar with the processes, and educate yourself.

Once you have a website you'd like to promote. Start by finding every forum, message board, and key website in the industry and get your name out there. Google determines Page Rank through incoming links. So the more incoming links your site has from reputable sources in the industry, the higher your page will rank.

Building incoming links can be a daunting process. Feel free to pay an SEO company to develop these for you. They're job will be posting articles on sites just like HubPages to associate your page with high ranking sites and keywords you decide on.

Don't give up! It takes a LONG time to get a good Google ranking and the only way it will be achieved is by hard work and a lot of patience. Always refine and update your content and soon, Google will see it!