Knowing the right way to issue a press release is almost as important as the news in the release itself. After all, if you don't issue a press release properly, there's a good chance that it won't even be picked up. Therefore, following these tips on how to issue a press release will help you through the whole process.

Choose a Press Release Professional

One of the best and most effective ways to issue a press release is to use a press release specialist. This can either be a PR agency, a professional copywriting service or even a PR individual.

Using any of these services will ensure that your release goes to the media outlets relevant to your news. After all, what's the point of issuing a press release about gardening to a high-tech IT news site? A press release specialist can make sure you'll reach the most targeted and effective media outlets for your needs, as well as advise on the best follow-up tactics.

Use a Distribution Agency

If you do wish to go ahead and issue a press release yourself, then you should use a dedicated press release submission and distribution outlet. This is true whether you're issuing a press release online or offline.

To find an effective distribution outlet, simply search Google or any of the other search engines for "press release submission sites". This will bring up a list of the top sites for your press release distribution. Some of the best ones are:

• PRWeb
• PRLog
• 1888 Press Release
• Information Online

Using a mixture of free press release distribution sites as well as paid ones will offer the most comprehensive coverage for your press release.

Tip: If you are looking at using PRWeb, I highly recommend the $200 package over all others.

The Old Direct Contact Route

Of course, there are other methods available when it comes to issuing a press release. One of the oldest in the book is to send it directly to the news outlet you're targeting, whether that's a newspaper, radio or TV station or similar.

The problem with this is that generally, unless your news story is so unique there's nothing else like it, getting through to an editor or journalist using this direct method can be difficult.

This is where the services of a PR agency or company can come into effect. They will normally have a large contact network at most of the major publications and can get your press release in front of the people that matter.

Knowing how to issue a press release properly will make sure your news has the best chance of being picked up and read by those you're trying to reach. Whether it's a PR professional or distribution service, make sure you use everything at your disposal when it's time to issue your press release. The results will speak for themselves if you do.