Email campaigns are a great way to reach your market audience and let them know what's new with your product. Having successfully developed and implemented email campaigns for several major E-commerce companies I have a few tips that should help.

1. Write an attractive, humorous, relevant copy. At any given time there are thousands of email campaigns being launched set to invade our email addresses. Everything from clothing sales to vacation discounts. Make your copy text as market specific as possible. Two helpful questions to keep in mind while writing your copy: 1. What is your product/What's new with your product? 2. Why should the consumer care?

2. A relevant and inviting email subject is crucial. 99% of consumers won't open the email if the subject is irrelevant or looks like spam i.e. Congratulations! Free! Guess What?!

3. Pictures really are worth a thousands words. But more importantly they are worth thousands of sales dollars. A great product image(s) will most likely be the reason your consumer doesn't just delete the email once they've opened it.

4. For convenience sake save any and all materials (text, images, spreadsheet, etc) regarding your email campaigns to a folder and label it accordingly. I can't tell you how many times I've told people this but inevitably someone won't do it and will be stressing out trying to find that great image or final copy.

5. Organize your email addresses. Organize your email addresses. Organize your email addresses. Be market specific and sales point specific. Oh yeah, organize your email addresses.

6. Find an email campaign site or software that suits your needs i.e. How much does it cost (should you go for the free edition, prepaid, or monthly plan)? How many emails can you send out monthly? What tools (advancement, tracking, etc) are offered? I'd recommend checking out Your Mail List Provider or Mail Chimp (links are below). Both sites are very easy to setup and use, have great tools, and excellent customer service.

7. Finally, after you've picked an email campaign site or software, input all your information (which you have located in your nice little folder) and email addresses (which you have organized) and now you just follow along with the site's or software's step-by-step launch instructions and you're good to go.