SEO means search engine optimization. That is to say you want to optimize your site for search engine, so that search engine bots can access your site and show them to people that are looking for informations you have written on your site.

If you have a website, you have to SEO your site because you want to make your site visible to people. You don't have to SEO your site if you have good content because people would link to you as a reference or source. But how many people have good content? Not every one. If you don't have good content, you definitely have to optimize your site for SEO because only a handful of people would link to your site. If you have good content and you optimize your site, then you are sure of getting high search engine rankings because as you are building your links, other people are also helping you to build links by linking to you.

There are different amount of ways to learn SEO. All the ways have their advantage and disadvantages. The ways to learn SEO are

1. Blogs:- Anyone that want to learn from somebody should read SEO blogs. SEO blogs give free seo tips. These tips tend to be correct because the SEO blogger doesn't want to ruin his reputation. SEO blogs usually give into details about how to go about in SEOing a site either on page optimization or off page optimization. They also try to show their SEO results by doing case studies and blogging about the results on their blog. The disadvantage with SEO blog is that the blogger does not answer every question in the comment.

2. Forums:- This is live discussion between people. Participating in forums would give you instant answer to any question you have about SEO. You would also read a lot about other peoples ideas about SEO on the forum. The disadvantages of forum is that not everybody in forums know what they are syaing. A Forum is called a place where newbies advice other newbies. Forums are good because you gives you a rough idea about what you need to know more about. This would help you to improve your knowledge on SEO by reading blogs that write about that. The best forums to learn search engine optimization are paid forums.

3. Do it Yourself:- This is the best way because you can decide what works and what dosn't work. It can also be the worst idea if you are doing it wrong because you wasted your time and money. you would have avoided this if you read forums and blogs. if you get this write, you can ope your own SEO blog and call yourself a guru.

4. Hire a SEO Consultant:- Basically the person would advise you on what to do and what not to do. This is time saving and faster way to learn SEO if the consultant really knows a lot about SEO.

5. Buy (E)books:- This is another good way because you can read about search engine optimization at your free time. Books would go more into details showing you every bits.