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How to make more Adsense income on Blogspot

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By Evan Hutchinson


Before I signed up for Hubpages, I already had my Adsense account assigned to some Blogspot blogs, including one that gets up to 550 views per day, with nothing but search engine traffic, and no significant updates since 2005. In fact, I didn't even realize it was still getting traffic until 2008, but it was doing real well on its own. Back in 2008 I put adsense on it, and started getting results.

So far, I've made around 200 dollars. Not exactly a TON of money, but pretty decent considering that all of the Adsense income comes off of one Blogspot blog.

After a lot of experimenting, I figured out a few ways to kick up the income a bit. I'll share my tips.

1: DON'T CROWD THEM TOGETHER. Really, your ads are going to need to take up prime real estate in order to get a higher CTR. However, don't go putting 3 ad units all right up close to each other, above the fold. That's not only stupid-looking, but it increases the chances that a visitor will click a low-paying ad.

2: BLEND 'EM. Blend ads as best you can. My blog has the "Scroll" background, so it has background graphics all the way down, but I custom-blended it as well as I could. If they contrast too much, your readers will get ad-blindness.

3: ABOVE THE FOLD. That's where you want one ad-unit - not two, though. I personally stick a large rectangle right below the title of the blog, and then regular squares (250x250) after the first two posts on the blog.  Reason being, I want users to read beyond the first ad at the top (rather than having to deal with an ad flood), and see another unit when they get to the end of a post. I used to have all three ad-units above the fold - one leaderboard, one big rectangle and one wide ad tower. Sounds great for a blog that gets nothing but google-traffic and doesn't get updated, right? WRONG. Theoretically, users should click your ads cuz that's all that shows. Realistically, you'll have a lousy CTR. Your ads will blend in with each other.

4: USE LINK UNITS. Personally, I put them at the top of the blog's navigation bar, right above the top post, and at the bottom of the blog. Some days, I get a higher revenue from link unit clicks than I do from the ad unit clicks. They aren't as susceptible to ad-blindness as ad units, and sometimes they're just plain less intimidating.

5: For dead blog users: a little trickery. Stick an ad in the middle of a post - google to figure out how - or simply split your last post in half - the first post is your post title plus the first half of your text. Your second post is the last half of your text, with no title. Put an ad unit in between.

So far, I'm on pace for about 50 dollars this month, whereas I used to rarely top 25 dollars. And being as I'm a n00b to hubpages, most of my revenue still comes from this one dead blog. I hope my strategies work for you as well as they have for me. Oh, by the way, don't check your revenue daily. You'll drive yourself insane and it will seem higher if you check it weekly or monthly.


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bgamall profile image

bgamall  says:
3 months ago

Nice advice. Thanks.

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