create your own

How to reach large audiences on the internet

70
rate or flag this page

By askweb20


"Will it Blend?" Video

Viral Videos

Viral Videos have been used in marketing products, to attack political candidates and to attack policies that are unwelcome.Some marketers have used viral proceedures so much that debates now occur as to whether or not viral marketing is a good thing. Like many technologies, there have been some beneficial uses and some abuses associated with the making and distribution of viral videos. Viral videos are given the 'viral' designation due to the speed in which they spread across the internet.

Reaching Large Audiences on the Internet

The simple answer of the best way to reach large numbers is with video. The more complicated answer is that that in order for a video to reach large numbers of people, it is important to have a ‘viral’ component. The video of your product will need to be attention grabbing enough so that people will want to watch it. There are thousands of videos uploaded every day to sites like YouTube that you will be competing against. Learning how to position your product so that it rises above the competing videos is critical.

Key items to include in a viral video

  1. Your video will need to be short, preferably less than 10 minutes.
  2. Your video will need to be interesting. If it is boring or too technical you will loose your audience.
  3. Your video will need to either meet a need or entertain. Although you may think your competitors are those videos with similar products, in the video world, your competitors are those videos that take the peoples attention away from yours.
  4. Your video will need to include links or references to links so that people will be able to find your site. An entertaining video without an address, is just that-entertaining. It does not sell anything or request the viewer do anything but watch.
  5. In order for a video to go viral, you will need to upload it to many different sites besides YouTube. Although YouTube is the largest, it is not the only site that carries videos.

An example of a demonstration video that went viral are the series associated with Blendtec. This company did a series of videos entitled “Will it blend?”. In the videos, their product is demonstrated in various circumstances. The videos are informative and entertaining. The videos have made Blendtec a familiar name.

Besides the use of videos, your product will need to meet a need. You will need to be established as an authority. Commenting on high visibility blogs and sites that are of concern regarding your product is another way of establishing this kind of presence on the internet.


The author's Amazon bestseller!

LinkedIn For Dummies (For Dummies (Computer/Tech)) LinkedIn For Dummies (For Dummies (Computer/Tech))
Price: $9.74
List Price: $24.99

Comments

RSS for comments on this Hub

Latisha1 profile image

Latisha1  says:
2 years ago

Great Article and Advice!

askweb20 profile image

askweb20  says:
2 years ago

Latisha1,

Thanks for the encouragement. The topci of viral videos is definitley a popular one these days.

Parham   says:
7 months ago

I would like to reach millions of people regarding the high salary of movie industry and sport. Why an actor or an athelete should make millions and a some physician, most teachers and scientist have to strugle. The sad part about our life is we know more about people like Paris Hilton or Tiger Wood or some basketball or football player than who won the Nobel price this year.

Please e.mail me at mdotf777@yahoo.com if you can help me reach this message to millions of people.. It is time to wake up and stop Media and use our brain again. I remember not long ago people's role models were Albert Einstien or Edison. We need to bring those days back.

Submit a Comment

Members and Guests

Sign in or sign up and post using a hubpages account.


optional


  • No HTML is allowed in comments, but URLs will be hyperlinked
  • Comments are not for promoting your hubs or other sites


working