The simple answer of the best way to reach large numbers is with video. The more complicated answer is that that in order for a video to reach large numbers of people, it is important to have a ‘viral’ component. The video of your product will need to be attention grabbing enough so that people will want to watch it. There are thousands of videos uploaded every day to sites like YouTube that you will be competing against. Learning how to position your product so that it rises above the competing videos is critical.

Key items to include in a viral video

1. Your video will need to be short, preferably less than 10 minutes.
2. Your video will need to be interesting. If it is boring or too technical you will loose your audience.
3. Your video will need to either meet a need or entertain. Although you may think your competitors are those videos with similar products, in the video world, your competitors are those videos that take the peoples attention away from yours.
4. Your video will need to include links or references to links so that people will be able to find your site. An entertaining video without an address, is just that-entertaining. It does not sell anything or request the viewer do anything but watch.
5. In order for a video to go viral, you will need to upload it to many different sites besides YouTube. Although YouTube is the largest, it is not the only site that carries videos.

An example of a demonstration video that went viral are the series associated with Blendtec. This company did a series of videos entitled “Will it blend?”. In the videos, their product is demonstrated in various circumstances. The videos are informative and entertaining. The videos have made Blendtec a familiar name.

Besides the use of videos, your product will need to meet a need. You will need to be established as an authority. Commenting on high visibility blogs and sites that are of concern regarding your product is another way of establishing this kind of presence on the internet.