Help Me Review Every Las Vegas Hotel

The Simple Math

634,274 searches on Yahoo (overture) for Las Vegas Hotel related searches. Yahoo has about 20% market-share, so we multiply it by 5 to get 3,171,370 searches in July. Now a good ranking site on search engines can get 3%-10% of the market. So we estimate 5%. That's 158,568 visitors a month potential from search engines.

So how much is this traffic worth? The top bid on Yahoo now, is $1.88 for Las Vegas Hotels. Yahoo and Google typically pay publishers 60%-70% of the ppc. Travel is a great category where the ppc paid to publishers is high. So this means a publisher earns $1.13 for every click. Now this is just an estimate, but probably pretty close. The click through rate on ppc ads, also known as contextual ads is pretty high when the traffic comes from search engines. It's estimated that Digg users click on ads .25% vs over 10% for visitors from search engines. That's a 40X difference. So it's really important to get these visitors from search engines.

With 10% click through rate, that's 15,856 clicks at $1.13 for $17,886 dollars in revenue per month and multiply it by 12 and it's $214,638 dollars per year for one city worth of hotel reviews from search engines. Assume that we can drive double the revenue from word of mouth and referral links, which brings us to $430K in revenue per year.

To create $100 million dollar company, the annual revenues need to be about $10 million. It is reasonable for a company to be worth 10X revenues. So, now there are about 20,000 more cities in the US with an estimated $200 million a year spent on ppc. Digg gets a reported 1 million users per day. If each Digg user created one hotel review, in theory, we could have every hotel in the world reviewed in one day. A good travel review site can do revenues in the tens of millions per year. All people need to do is write a good detailed review of hotels.

Las Vegas Hotel Searches from Yahoo (overture)

Number of Searches and the phrase for July. A good internet writer will include these phrases a few times in their articles.

291245 las vegas hotel
39601 discount vegas hotel
36564 las vegas nv hotel
18936 las vegas hotel discount
15401 las vegas hotel casino
15293 las vegas cheap hotel
8387 venetian hotel las vegas
8087 wynn hotel las vegas
7523 aladdin hotel las vegas
7340 flamingo hotel las vegas
6636 las vegas hotel map
6585 las vegas hotel reservation
5959 las vegas strip hotel
5784 hard rock hotel las vegas
5245 las vegas hotel deal
5151 luxor hotel las vegas
4609 excalibur hotel las vegas
4515 tropicana hotel las vegas
4358 mirage hotel las vegas
4131 new york new york hotel las vegas
3947 san remo hotel las vegas
3863 rio hotel las vegas
3723 orleans hotel las vegas
3651 sahara hotel las vegas
3642 riviera hotel las vegas
3627 mgm grand hotel las vegas
3626 palm hotel las vegas
3574 las vegas nevada hotel
3416 las vegas air and hotel package
3317 mandalay bay hotel las vegas
3208 paris hotel in las vegas
3141 las vegas hotel rooms
3048 las vegas strip hotel map
2925 monte carlo hotel las vegas
2708 cheap vegas hotel
2538 paris hotel vegas
2169 vegas hotel deal
2044 stratosphere hotel las vegas
2033 treasure island hotel las vegas
2030 las vegas hotel wedding
2009 mgm hotel las vegas
1860 circus circus hotel las vegas
1843 ballys hotel las vegas
1787 orleans hotel casino las vegas
1766 casino and hotel in las vegas
1752 las vegas club hotel casino
1742 vegas hotel rooms
1699 las vegas hotel review
1676 las vegas hotel swimming pool
1651 discount las vegas hotel room
1643 vegas hotel reservation
1635 hilton hotel las vegas
1505 rio hotel casino las vegas
1482 paris hotel and casino las vegas
1461 the hotel las vegas
1427 wynn hotel in las vegas
1406 renaissance hotel las vegas
1398 south coast hotel las vegas
1387 imperial palace hotel las vegas
1372 hooters hotel las vegas
1364 venetian hotel in las vegas
1298 aladdin hotel in las vegas
1291 plaza hotel las vegas
1290 vegas hotel map
1243 cheap las vegas hotel rate
1226 las vegas hotel special
1211 stardust hotel las vegas
1158 las vegas hotel wedding package
1127 flamingo hotel in las vegas
1116 golden nugget hotel las vegas
1079 las vegas hotel rate
1019 bellagio hotel in las vegas
992 new york hotel las vegas
987 venetian hotel and casino las vegas
979 hard rock hotel vegas
969 new york new york hotel in las vegas
968 harrahs hotel las vegas
960 las vegas hotel suite
936 luxor hotel in las vegas
919 excalibur hotel in las vegas
910 cheap hotel in vegas
897 four season hotel las vegas
886 tropicana hotel and casino las vegas
864 las vegas hotel package
864 wynn hotel vegas
855 harrahs hotel and casino las vegas
847 sahara las vegas hotel and casino
845 mirage hotel in las vegas
840 tuscany hotel las vegas
818 hotel red rock las vegas
801 aladdin hotel and casino las vegas
788 palm hotel and casino las vegas
786 rio hotel in las vegas
766 monte carlo hotel in las vegas
748 california hotel las vegas
732 downtown las vegas hotel
726 las vegas hotel rating
702 vegas strip hotel
701 aladdin hotel vegas
685 frontier hotel las vegas

How Digg Users Could Work Together to Create Great and Highly Profitable Websites

The Goal

To produce a lot of content on one subject that creates a very valuable company in a few days.

How it works

We pick a commercial topic for each user to create a piece of content about. In this case we picked Las Vegas Hotels, but it could have been a product to review or a another commercial topic. So, each user then pens a Las Vegas Hotel review. It's good if more than one author reviews the same hotel. Even if there were ten really thoughtful reviews of the Bellagio Hotel in Las Vegas, that would actually be really good.

The reviews should be part editorial and part encyclopedic with lots of facts. If you decide to participate in this test, think wikipedia meets personal opinion. At the bottom of this page I made a list of Las Vegas Hotels. Pick one and write a review. I bet if we get 3,000 hotel reviews written, that this repository will become the go to resource for Las Vegas Hotels. If you don't feel comfortable writing about a Las Vegas Nevada hotel, write about one from another city.

Signup to make a Las Vegas Hotel review.

Why it will work

Two simple reasons. First, when a lot of quality content is aggregated on a topic it creates a valuable resource for users. People will then refer the information source to their friends which will drive a substantial amount of traffic. Secondly, this same body of content is exactly what search engines like. As people contribute and the body grows, so will the referrals from search engines. So much so, that you will likely see a page from this site on the first page of Yahoo, Google and MSN for a key phrase like "Las Vegas Hotels."

Why I thought of this

After browsing HubPages, I saw a new Hot Hotels of Hollywood review published every few days. I imagined that this author plans to keep going and build a large set of content of hot hotels for travelers looking to party around the country. The hotel reviews are very well targeted to contextual ads and entertaining so that people will link to them and send additional traffic. While I don't think Digg authors will be naturally inclined to add a T&A rating, they can still produce valuable content.

I often hear that the Digg audience isn't valuable. Only a few people contribute and the users don't click on ads. I thought if the Digg community was channeled or directed to a topic that they could turn out a $100 Million Dollar company in a matter of a few days. All the Digg users would have to do is pick a topic and each contribute for one day. The content would be so valuable since the quantity and quality would be so great that millions in revenue could easily be generated.