What is Google Adsense?

Google, the world's largest search engine rolled out Adsense program in June 2003. Since then it has been active in monetizing blogs and websites alike.

Google Adsense is contextual in nature meaning that it identifies the content on a website to show related advertising. This technology has greatly helped to increase the relevancy of advertising at the same time providing usefu, relevant content in the form of non-intrusive ads.

Adsense greatly eliminated the need to maintain in-house advertising sales departments for large web portals by automatically scanning content to show relevant snippets of text in the form of ads.

Who can Join Adsense?

Anyone having decent content that comply with all of their policies are allowed to participate. It really is very easy and quick to get into Adsense.

A large part of Google's revenue comes from content sites and publishers like AOL, Shopping.com, NetScape, About.com and Lycos and many more. Small blog and content publishers are also included in the program.

How Much Do I Earn with Google Adsense?

Google Adsense is a contextual and pay-per-click advertising model meaning that there is no fixed value to how much you will earn per click. It all depends upon the given topic and advertiser competition. While the rates vary greatly from a couple of cents to as much as thirty or more dollars per click, the average cost-per-click (CPC) is assumed to be near 40 cents. Again, it all depends on the topic and is not a rule of the thumb.

**In the next issue I will be focusing more on Adsense optimization and how you can too start earning from Adsense**

Meanwhile, please leave your comments!

In the previous article I introduced what adsense really is. By now I assume you have pretty good understanding of what Google Adsense is and how YOU can use it for your own profits.

The whole process of producing content, putting up Adsense and getting click and hence money looks damn simple but if you have tested the Adsense waters even for once then you may probably know how much struggle you have to do to see the first dollar in your account.

Earning with Adsense comes to a single most important factor and it is Optimization. I cannot emphasise enough on how important it is to optimize your site for Adsense if you really want to make something out of Adsense.

Websites and blogs that are adsense optimized get more returning visitors. Some Adsense placement tips can work wonders for click-through rate (CTR) and also earnings.

Some of the common Adsense Placement Tips:

• Always place adsense ads above the fold meaning that place it on the upper part of the page for higher ad visibility

• Always test adsense ad placements regularly.
• Test different color combinations for

• Place more than 1 ad box as it'll greatly increase your overall clickthrough rates

If you are really interested in making money from Google Ads you should religiously follow these optimization tips.

If you need any sort of help comment in the box below and I'll try my best to suggest you some adsense optimization tips.

Part 2 follows soon!

Google Adsense can make you a lot of money only if you know it right. There are many features Google has provided for Adsense that many people don't know all of them.

Many of the features although can be understood many simply fail to put them for the right use.

To make things simple there are many guides out there from useless to pure content. I have bought almost every Adsense ebook availabe. But the only ones that I personally use and apply the techniques from is The Definitive Guide to Google Adsense by William Charlwood.

If you are really serious about getting RESULTS with Adsense then you SHOULD have this ebook. And don't just buy it..READ IT completely. You'll me amazed at the amount of information Google never told you about!

Click Here - The Definitive Guide to Google Adsense by William Charlwood

One of the most useful book on adsense that I've read recently is this bible on Adsense.

I've increased my overall earnings by implementing changes outlined in the book and its instantly downloadable!