Every small business needs comes across the challenge of pitching to investors or prospective partners. Identifying what you need and then creating an effective presentation isn't always easy to do; many small businesses make the mistake of creating an informational piece instead of something that entertains and excites the audience. Remember, your goal with a business plan or proposal is to make your idea unique, enticing, and one-of-a-kind. Not only do you want your message to stick, but you want people to be eager to get involved from the very start! Learning how to pitch effectively may take some practice, even trial and error. Still, with the right strategy you can pitch your small business idea with success.

Step 1: Learn how to tell a good story

Salespeople know how to do this; most of them have a knack for conversations and presentations that help them to share an idea without specifically selling anything. You may need to pick a theme or a simple analogy to get things started in your presentation. Humor works well here, but you will need to work towards something that will impress your audience as much as it will encourage them to pay attention. A great way to do this is with a slideshow or other visual adie that helps you use pictures and bullet-pointed text, along with an vocal segment for dictation.

Step 2: Develop a format format that flows easily.

In each of your slides, make sure you've highlighted keywords and remember to keep things simple. The main areas of discussion should be bolded and centered, followed by key bullet points and simple messages. Your vocal presentation can elaborate anything you think requires more attention. The presentation needs to include:

• Your company overview (history, owner/co founders, brand names)
• The problem your business will be addressing
• Your solution
• How you plan to deliver the solution
• Key benefits to the consmumer
• The competitive advantage you have
• Your market strategy
• The business model you are using
• Financial projections
• Financing requirements
• Summary

Developing a format in this way will keep your presentation flowing smoothly and seamlessly. You'll be able to move from topic to topic without worrying about missing the key details.

Step 3: Time it right!

Making sure the presentation doesn't exceed 15 minutes is a good rule to follow. You'll need to grab the attention of your audience, move them in such a way that they'll never forget you, and then move on! It's important that the presentation has just enough information to create an impact, but doesn't exceed 20 minutes where most people simply tune out. Timing your presentation during your practice session will help you make the most of your message.

Step 4: Provide contact information

Whether you're handing out business cards or signing up e-mail lists, make sure you take the steps to follow up with your audience. Making yourself available immediately will help make a lasting impression for all interested parties; it's a necessary step for networking, and can help you create momentum for your future small business success story!