How to use RSS for Business Communications
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Conversationblog News
- Live Blogging the European Transport Forum
Today we've been live blogging the European Transport Forum here in Brussels.This 3 day conference discusses integrated vehicle safety, cutting CO2 emissions, and urban mobility and is an initiative to create an open platform to debate transport related issues in Europe.Both my colleague and I are blogging the conference as it happens. Pieter takes notes there and then while I run around an take video coverage and/or take pictures so we can re-create some of the atmosphere of the event.I have blogged about the advantages of live blogging conferences and events before and must say it is still a very underused approach to marketing and business communications.Our client, the European Transport Forum, clearly understand the value of this approach; content archived online & ready for re-use, direct feedback from online audiences, the ability to replay conference coverage and of course the fact that all this content can be syndicated to other websites, blogs etc... We also created a separate YouTube channel to host the videos we shot and are ready to live blog the second day tomorrow.If you are interested in transport, logistics etc... please follow us online and don't hesitate to comment and/or interact. It is all possible through the live blog service. - 4 weeks ago
What is RSS ?
RSS or Really Simple Syndication is scary !
Really, it is the first time you look at it. Specifically for business communicators like myself. It is pure code; bits and bytes where only programmers can make sense of...
But don't fear !
Once you understand the principle of content syndication through RSS you'll definitely see the benefits and another world will open up.
Step by step guide.
This hub will take you through all the steps of using RSS for communication purposes. It will show you how to get your content out to your readers, to potential readers and how to monitor the web based on keywords... all this in an automated way with (most of the time) free services.
Can't wait ?
You want to get a good understanding right away, right now without having to wait till I write down all my experiences with RSS on this hub ?
Well, the best white paper till now that I have found is the one written by Rok Hrastnik, the European RSS expert. It will give you the basics you need to include RSS in your next marketing/communications plan. It will also link to his full book on RSS Marketing which I can only recommend.
You can download it here from my blog.
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