To start the design process, you first need to get a good team of coders and graphic designers. Next, you need to start planning out your content releases. This basically means chunking your content in such a way that it fits within the screen and the users do not have to scroll away to find the information that they are looking for. Once the planning of the chunks of content is done, start making sections to house these chunks of content in your HTML email template.

Images are now going to be the major challenge. Every email template should have some images but they should not be the anchors of the content in your email. Therefore, ensure that the images are only compliments to the text and choose them accordingly so that in the event that the HTML email is blocked from downloading images, a user can still understand what the point of the mail is. Standardize the sizes of images and fix their placements as well.

Now is the HTML coding part where your coder sits and makes your plans into reality. You could do this yourself using some WYSIWYG tools like Office applications but this is not the ideal way to go; therefore, get a coder to help you out. Review the code and the final product to ensure that you are completely error free, as far as the code is concerned. Test the template as well by plugging content in it. In many instances, there will be links in the email that will redirect to a landing page. Ensure that both the landing page and the code redirect correctly.

The final step, which is beyond the purview of the template, is to ensure the delivery of your HTML email. There are some aspects to HTML email template design, like the use of emphasis in your mail that can trigger spam alarms. Trying to mask this with the use of a flash email template will not be of any use. The best option that you have is to take a step back, understand how spam filters work, and then implement that knowledge in creating your bulk emails for marketing, newsletters, and company releases.