When you are looking for a group of people to sell to, check these three must-have qualities:

  They must have an irrational passion about a certain hobby, problem, or topic. You want these people to be willing to spend any amount of money to fuel their passion and desire. For example, many golfers will buy every single golf gizmo available if they think it will take a point off their score. Some balding men will spend thousands of dollars in an attempt to gain their hair back.

  They must have money. There is no point in selling to people who can't buy! A car enthusiast cannot buy your Lamborghini no matter how much he drools over it.

  They must be a great number and easily reached. If you have only a few people to sell to, or you find it difficult to market to them, then your business will dry up.

When you find a group like this and you offer them something that satisfies their passion and desire, then making sells will be relatively easy. Even if your web site is not perfect, even if your sales letter isn't perfect, and even if you have typos everywhere, you'll still close deals if you're selling something that an ideal market wants. If you were on fire, chances are that you would buy a bucket of water from just about anyone- even if he were dressed like a hobo, smelled bad, and had the rustiest bucket that you had ever seen...... right?