If Men Can Wear Lingerie, Why Is It Advertised By Women?

I occasionally get comments from people who haven't bothered to read all 1,000 of my hubs that ask if the lingerie I'm discussing can be worn by men, then why it is advertised by women? I imagine they type this with a smug sort of satisfaction, as if they've proved some deeper point about the inherent femininity of lingerie. They haven't, they've simply replaced their ability to think independently with marketing. I imagine they also drive by Burger King chanting 'have it your way', and occasionally shriek 'I'm lovin' it!' for no apparent reason whenever they see a larger than normal M.

Cue obvious statement that shouldn't need to be stated, but evidently does: The fact that lingerie is being advertised by a female model does not, in any way, mean that it should only be worn by women. If you're going by that rationale, any car advertised with a female model should only be purchased by women.

Of course, we all know that female models are used to attract male buyers. We can accept this when it comes to vehicles, but for some reason, when it comes to lingerie, some are suddenly unable to make the connection between using an attractive female model and having men want to purchase a product. Men buy lingerie advertised by women because they are attracted to women. Is that such a hard concept to grasp?

Whilst it might be nice if mainstream lingerie companies used male models occasionally, there's little impetus for them to do so. Men who love lingerie will buy it whether it is modeled by a woman or not, and in many cases, would probably prefer that it was modeled by a woman. Women who want to buy lingerie are less likely to buy it based on how it looks on a male model, if for no other reason than the fact that a male model cannot hope to accurately represent how the lingerie would fit on a woman. In both cases, the marketer is selling a dream of femininity. Remember, its not a crime for a man to enjoy a softer, feminine side.

Having said that, there are plenty of companies that use male lingerie models. Xdress.com is one of them.

Many people are also unaware that many stocking models shot from the hips down are actually men, not women. Why? Because men have legs that show off stockings better than women. They are less prone to cellulite, fat bulges and other feminine traits that can ruin a nice stocking line.

So then, to summarize:

A) The fact that women are often used to advertise lingerie reflects dominant market forces, it does not constitute a legal, moral or physical restriction on men wearing the same clothing.

B) Don't be a dumb ass.