Getting quoted by the press offline is great. Getting quoted by the press online is even better. That is because the benefits of online media coverage are the same as they are for online articles. Online publicity from the press:

* Has sticking power

* Improves your organic search engine rankings

* Immediately drives traffic to your Website

However, there is a very big difference. Authoring Web articles will provide immediate exposure, and it improves your expert status. Online publicity from the press gives you instant authority.. You have been interviewed or quoted because you are the expert - or so the reader base assumes.

I am not suggesting that you stop writing press releases to pursue journalists instead. Most of the time, your article will direct journalists to you. They will follow the URL in your article byline to your Website.

Unfortunately, journalists might not discover your Web articles. That is the reason you want to broadcast your messages to the press.

I discuss this question with colleagues frequently. We bounce ideas off one another regarding low-cost ways to reach the press online. (For more information regarding the ways that you can connect with three audiences at once: press, prospects, and spiders, become a fan and I will speak with you personally and/or write a hub to answer any requests you may have.) This is optinized marketing as you approach the press do not ignore the other two audiences.

Speaking of spiders, the publicity that you gain from the press, newsites and blogs will carry significantly more weight than publicity from other types of sites and blogs. The reason? Online publicity from the pree exude expert status.Online journalists publish alot of content and maintain enormous link popularity. News sites are authority sites. So, a link from an authority site contributes to your Web sites authority status. Spiders notice and recognize this. And it gets better!

Other Web sites and blogs often publish articles from online press and journalists. Meaning that the online publicity from the press you scored once very well may be rebroadcast across the Web in dozens, even hundreds, of locations. Not only will more prospects and online press outlets see that you have been quoted, but the spiders will discover even more links pointing back to your Web site. Talk about the knockout punch.... it is a double online publicity from the press punch!

Please check my hub periodically as I will soon publish how you can take your message to the media. Through a series of "hubs" I will cover what makes a story newsworthy. Journalists are constantly shopped by business professionals in an attempt to procure media coverage for either themselves or their clients. Most fall drastically short of the target, missing their opportunity. While I cannot speak for all online press professionals, I am going to reveal strategies that have worked for me... you might be surprised to discover how easy it is to attract attention and reap phenomenal results.

The Newsworthy Article .... a brief illustration of what you'll learn:

A lot of business professionals make the same day in day out mistake of when communicating to the press: They pitch themselves, not a story!

Even though all online publicity from the press is paid for by content publishers, the clients are considered the content readers, listeners, and/or viewers. Journalists are responsible for the dissemination of information that serves their audience. Not every story will be found to be of value. Some are not. Follow me for a moment and you'll understand my point.

TWO CRITICAL QUESTIONS

Your article will not be newsworthy unless it can answer to questions: Who cares? and Why now?

For example: your business, product, or service in and by itself is not newsworthy to warrant online publicity from the press - even if it is new. Correction - it might very well be of interest to a particular journalist whom specifically reviews new products and/or services. But for the majority of journalists, there's no story. Not yet.

What information are you able to share that will benefit your audience? Value can be found in three types of information: statistics, case studies, and how-to-tips.

Thank you fro reading my answer to this important question. I look forward to seeing that you visited me to continue this discussion as I elaborate further regarding Stats, Case Studies, and How-to-tips to establish value.