I'm Not a Plastic Bag

I'm Not a Plastic Bag

The real power of fashion lies in its ability to influence; and this fashionable product seems to do just that. Gone are the days when eco-friendliness was the buzz word of environmentalists. Today, the term is rather a fashion statement. Here is a bag that has been voted as the world's most wanted bag of 2007. Primarily designed to be a fashionable, stylish yet practical and reusable bag, the main intention of I'm not a plastic bag' was to create awareness in the minds of people and discourage the use of plastic bags.

I'm not a plastic bag is a user friendly, durable and fashionable bag made in tote style. Priced at 15$, the bag is already quite a hit among fashion freaks. The overwhelming response and reaction that the bag received as soon as it was launched is truly astounding. The orders are pouring in at such a rate that most of the stores are running out of stock. The bag is available in different versions for sale in US and Europe. Made of unbleached cotton and emblazoned with the title ‘I'm not a plastic bag', these bags are designed by Anya Hindmarch in association with ‘we are what we do', a non profit campaign on its mission to change the world in small steps. Ever since its' launch, the bag has been receiving several valuable credentials from around the world. It was chosen as the goodie-bag for guests at the 2007 Vanity Fair Oscar night party, and this very fact proves its credibility and popularity.

Studies have proved that Britain generates around 100bn plastic carriage bags a year. On that score the bag has been successful in driving the message to people that plastic bags need to be discarded. The creators of I'm not a plastic bag do agree that they cannot change the world single handedly. But still they try in their own humble way to contribute to a noble cause. The whole idea of the project I'm not a plastic bag is to throw light on the fact that plastic bags are harmful to the environment. And the best part is that even if a person buys this bag purely out of his passion for fashion, he is still doing a noble deed by saving the planet from the plastic clutch. In a nut shell, the real aim of I'm not a plastic bag is to make ethical values more fashionable.

The amount of publicity this bag is generating is simply incredible. This is truly a must-have bag of the season and can rightly be called a pick of the year. This bag has become the symbol of ethical intent and fashion all at once, successfully getting a significant environmental issue across the world.