Vehicle market is experiencing more changes than the vehicles themselves. Car manufacturers are fuming their heads on how to manufacture cars in accordance to the customers needs & interests. The era of owning any car by paying a huge price has gone. There is a variety of models available in accordance to the taste of each & every customer. In this situation, if manufacturers can survive only if they develop vehicles keeping the customer in mind.

General Motors is starting a new trial to understand the interests of the customer. GM has decided to start including the general public also in the design of their new vehicles. The car manufacturer is trying to bring the design studio itself among the people.

GM has already started a lab for this purpose. The website is named 'The Lab' . ‘GM is looking for your valuable suggestions’ is the message that welcomes the viewers in this website. Don’t misunderstand this website is to be fully filled with suggestions .

The news, new ideas & features of various cars being designed by the company is available in this website. The facts about the scientific technology being used in the cars is also available. It is also possible to let the manufacturer know whether the features in the new car being designed is acceptable by you (i.e. the customer) or if you need any other changes to be made. According to GM officials , ‘The lab’ is a stage for the public to freely discuss their ideas with vehicle designers .

Most of the car designers keep the design of their upcoming models a secret. But by giving all the information to the customers, GM claims that it is going to pave way for a revolutionary beginning. We can become involved in the GM car design using iPhone also. The company is trying to invite customers to the drafting board of designers.

GM believes that through their website they can receive more information than through researches & surveys. Lots of people have already shared their needs & ideas through ‘The Lab’ website. Company reveals that there has been a lot of criticism on the features of the existing projects. In their first stage GM is involving the people in the design of a car and a truck.

Company claims that the glass boundaries of the GM design studio has been demolished. General public can now become partners in the designing of vehicles. Don’t think that the GM public participation initiatives have ended here. After it has been manufactured the company claims that it will dedicate the vehicle in front of the public before releasing it for sales. Vehicles will be released for sales only after changes has been made according to the public’s needs.