Getting a website to the top of search engines takes a lot of work, depending on how ambitious the project is. One of the main ways to gain the edge over competitors is to get links from other websites- one metric search engines use to determine popularity. But getting such links can prove to be a hard task indeed.

Anyone can post a link on a random website and say they have gained a link. But in reality, this may not be the case. Search engines have a value system that determines the credibility of different websites. News resource CNN, for instance, has a high credibility- while a personal blog might not have such credibility to pass onto websites it links to, depending on the blog.

It would seem that all would have to do is show a little money to buy credible links. This was the case not so long ago, until search engines such as Google came out publicly and said this is not to be acceptable. In fact, Google has been reported as penalizing repeat offenders to this policy. While buying links is looked down upon, it still works for some and should be considered an opportunity for those who don’t have anything to lose.

The way search engines prefer to have webmasters build links is through natural exposure- such as social bookmarking. Social bookmarking is the action of saving a website in order to read it later or have easy access to it. Websites that have many bookmarks are deemed to be more worthy of ranking, and search engines will surely take notice of such things.

Some webmasters still participate in rings or networks of websites to get relevant text links. This is essentially the process of finding a website like one’s own and requesting a link exchange. This has had mixed results, but is fairly common practice among budding webmasters. This method was more popular when search engines weren’t so dominant, as it also helps users find new content along the network of websites being browsed.

Another good way to build links is through article syndication. By writing a unique article related to their website, and including a few links in the content, webmasters can submit articles to directories around the Internet. Search engines see this as a gray area- it isn’t necessarily a penalizing offense, but they also don’t explicitly state that doing this will help rankings. Either way, article syndication is one of the most popular link building methods.

Submit on many search engines like google,yahoo,msn, etc,

some list search engines are avail here

this link submit to more search engines

www.google.com/webmasters

www.submitexpress.com/submit.html

etc.......

In Conclusion

The business of SEO changes with every passing month- so always be sure to stay up to date with magazines, publications online, or even reading search engine blogs themselves. As the industry evolves, so to should your own practices to keep up with the changing times and technologies emerging every day.