In MLM, It's the system, stupid!

An excellent email I rec'd this morning from Stephen Pierce set the course for this piece - thanks Stephen!

He said that way back in 1992 when Bill Clinton was running for President against George Bush Snr, he uttered a phrase that was considered the key turning point for winning the election.

That phrase was "It's the economy, stupid."

So what has this got to do with Network Marketing or MLM Lead generation? Everything! Because the chances are your upline will be using a similar phrase when discussing how to build your business.

Have you guessed what it is yet? "It's the system, stupid!"

What if the 'system' is out of date?

So what does your system include?

Are you told to speak to friends & family, practice the 3foot Rule, advertise in the local paper, drop flyers, use business cards at every opportunity? OK, so far so good, but how well are they working at present? Is you business growing, is you Upline's business growing? I'd be very surprised if the answer is a resounding 'Yes'.

Apart from the friends & family advice the rest is very much 'Cold Market' and the cost of sponsoring a new rep in this market is ever spiraling upwards and will continue to do so, while the actual return and the 'lifetime value' of that rep continues to decline.

Expand your 'system' or your business will die!

Unless you have been living in a cave for the last few years you cannot have missed the launch of the movie 'The Secret' which reminded the world of the 'Law of Attraction'.

If your system does not include 'attraction marketing', your business will die - it's as simple as that. I have written elsewhere at length about this in my blog at http://www.boostyourincomefireyourboss.com/

Notice i said 'include' which suggest continuing to use the older cold market methods if they work for you. With the explosion of the Internet into business and personal life these last few years, not to include what they have to offer frankly is plain 'stupid'!

I would urge you to make use of the many Social websites to attract people to you and some of them my like what you have to say and may want to join you in your business.

Attraction Marketing in the Social Websites

The best advice any networker can follow to generate MLM leads is available from the likes of Mike Dilard of Magnetic Sponsoring and Building on a Budget and Ann Sieg of The Renegade Network Marketer.

Mike Klingler of the Renegade University has produced literally masses of click-by-click webinars which take you through every stage of setting up your exposure on the Internet using the tried and tested methods outlined by both Ann Sieg and Mike Dillard in their excellent books.

The way Mike Klingler has produced these webinars is such that even a complete beginner who doesn't even know how to cut & paste, will be able to follow these tutorials!

Enjoy!

BobWebb42

PS. Stephen Pierce's complete article can be found at www.dtalpha.com/talkback/?p=79