In Business First Impression is Indeed Everything

The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s office can define the success or failure of your interview. Similarly, in a sales scenario, the first few key messages your business communicates to a prospect can be the difference between a potential sale and no opportunity at all.

We have all surfed the Internet and arrived at a company’s website and been immediately turned off by its look and feel, the first few words we read and so on. The same experience happens at tradeshow booths and in business lobbies.

You would not walk into an interview without attire and persona to impress, would you? Your business needs to make the same kind of first impression.

If you have not already done so, you (or your marketing department) need to analyze your business’s key messages against those of your main competitors. Objectively speaking, if you aren’t seeing how your business stands above the rest, your customers and prospects certainly won’t either. Like the front door of your house, your key messages are often the first thing customers and prosects are exposted to. Like that shiny gold doorknocker hanging on the front door, make sure you sales messages shine brightly so they not only attract but also entice people to come in and learn more.

www.winningmessage.com