Consider your good name. How about a deal sealed with a handshake?

Where has that power gone? My perspective says it has been absorbed by anonymity. As an example, consider internet dating sites where people upload old or misleading photos and ages. I guess they never intend to actually meet someone.

Credibility is influence's partner. It is the powerful binding ingredient that assists people to know if they would make a good decision to follow you or not. Whether personal or professional (I say there is no difference; business is personal) you are offering a virtual handshake when you contact people. Make it count.

Here's a test question to begin your marketing plan: "How will my prospects, clients, friends, colleagues be enriched by what I'm offering?" The answer is steeped (like a rich tea) in your credibility.

So, what did you discover about your intention by answering the question? Please leave a comment.