Experience is the best teacher - and what better way to identify your target market than to find a way to share that experience with others. Who are the people you want to attract? Who is your target market and what are their needs? The answer might be easier than you think.

Your Target Market Is ...

Your target market can be anyone or anything you are interested in. Everyone has some areas of expertise and/or interest. What are you good at? What do you love to talk about, read about or take part in? Think about your favorite interest - your push button - the one thing that really gets your adrenaline flowing when you talk about it. A-ha! You’ve got it. That is where you begin.

What kind of people would be interested in what you have to offer? Think about what they might be looking for. Put yourself in the shoes of your target market and identify their needs and wants. Imagine that you are sitting around your coffee table talking to them. What value can you offer? How will you present it?

Writing With Pull 

I took a class called, Writing With Pull - taught by Mike Klingler from Renegade University.  This class offers an enormous amount of valuable insights into how to target your market audience.  If you need a jump start to get your writing skills up and running, I highly recommend the training. 

Be Yourself

Keep it personal. When you share from your heart, when you share from experience, your words will come out differently. They will take on an energy all their own. I always tell my piano students that absolutely anyone can learn to play piano. Not just anyone can play music on the piano. There is a difference. When something comes from your heart, it takes on life and energy and others will feel it and take notice. The same is true with your target market.

Once you identify your target market, you may want to consider a way to attract that market. Reach beyond your current list of friends and contacts and find out how to access a larger target market through attraction marketing - a way to attract prospects to you through the internet. Online network marketing training can be learned through Renegade University, a professional training site offering click-by-click tutorials. Learn to create your own prospects and generate leads while increasing your target market.

Reality check

The reality check is: not everyone who finds your business will be interested. Some will be immediately attracted to it, some will think about it for awhile and some will walk right on by.

My 5 year old grandson was sitting outside at his lemonade stand one day. He didn’t really follow the big picture of selling lemonade - but he did get the part that if someone wanted a glass of lemonade, he would get a quarter in his bucket. He didn’t really understand what the quarter meant, but he knew that the quarter would go into his bank - and with money that came out of his bank he could occasionally buy something special at the store. Even at 5 years old, it didn’t take long for him to put it together. His target market was anyone who walked by his table that day.

Value - Timing is Everything

And some walked right on by. They did not see the value in what he was offering. Maybe they weren’t thirsty enough. The interesting thing about Attraction Marketing is: your target market will find you when they are thirsty enough. It is no longer necessary for you to run after them. The timing is all theirs.

Have you identified your target market? The people you want to attract are all around you. Find a way to share something that is near to your heart. You have a lifetime of experiences and your target market is waiting. Click here for more information or to contact Wendy.