Internet Marketing For Chiropractors
69Attracting New Patients to Your Practice Online
Chiropractors have traditionally built their practices by two primary marketing methods:
1. Advertising - newspapers, flyers, TV, etcetera.
2. Educational Lectures - either as a new patient orientation or as a guest speaker for a social club or group.
The Internet has opened a whole new form of marketing for all professions and other businesses. The mistake most Chiropractors (and others) make is thinking that all they need is a website promoting their services.
Wrong!
You can have the best website in the world with all kinds of high-tech stuff on it:
*Flash presentations
*Dancing Spines
*Video
*Audio
But if you don't have any traffic (visitors) your website is a wasted expense!
As a Chiropractor how do you get traffic to your website?
What not to do... You can no longer just blast out a million e-mails or pay for pop-up ads and have people come rushing to your door.
The key word in Internet Marketing is MARKETING! The biggest challenge for your marketing will be winning the trust of your visitors. Who Are You And Why Should People Believe You?
As a Chiropractor you want to market in a professional manor. Specifically you want to use "Attraction Marketing". You want your prospective patients to come to you. You don't want to chase them.
Learn from those who are already successfully doing it.
Many network marketers are using Attraction Marketing to successfully build their business online. There is no need to re-invent the wheel - take what others are using and adapt it to your specific needs.
There are several "systems" that offer manuals, courses, and coaching on Attraction Marketing (often called Web 2.0 Marketing also). All of them have good information and can be very helpful.
My personal favorite is Renegade University. Don't let the fact that when you look at their information it appears to promote affiliate and network marketing, what they teach is appropriate for ALL businesses and professions.
Renegade University is simply the best place to learn how to successfully market on the Internet. Step-By-Step tutorials will show you exactly how to use blogs, Youtube, Hubpages, Squidoo, Facebook, Digg, and other social marketing methods to promote and build your practice.
As a Chiropractor you may think that marketing on the internet would not be helpful, as probably the majority of people who see your website are not local, and may even be in some other part of the world.
That fact is actually an advantage to you:
- You are building name recognition, so the more people who visit your site the higher it's ranking on the internet. Which means the easier it will be for local prospective patients to find you on the internet.
- People from other parts of the country often help relatives; friends find a doctor, service, near them.
- The majority of Chiropractors offer their patients nutritional products, cervical pillows, etcetera. There is no reason you can't offer these products to your online visitors.
Think outside the box - provide a reason for people to visit your site.
Health Professionals: Receive a FREE Report on using Twitter to help build your practice. Please e-mail Dr. David K. Enders with Twitter Report in subject line PLUS receive a 15 minute phone consultation.
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Comments
Yes. Great Info. Websites need traffic- Free Traffic to be optimized.
Renegade system does that. Thanks Glycodoc
You are so right. A great website means nothing if no one knows you are there. Attraction marketing is definitely where it's at. Setting up a You Tube Channel and blog are also great things to do.
Great advice, even if you are not a chiropractor!
Susan
Marketing is extremely important for all entrepreneurs, such as chiropractors. Sharing your expertise, publishing your research and promoting the philosophy of chiropractic not only helps your individual practice, but promotes the use of chiropractic and other alternative wellness activities.
We plan to add a marketing thread to our 2009 Lyceum.
great hub loads of really useful information on internet marketing and other related topics, for another great site with loads of info why not visit one of my favorites <a href="http://www.lifeaftergoogle.com">google sucks</a>
Hi Matt!We liked your article. It is total true chiropractors must start doing internet marketing NOW.Mattwww.chiropractictraffic.com
Good post. In a sense, you really are attracting New Patients to your message and what you're about. Web 2.0 and video marketing if done correctly can make you appear authentic and it's a good medium for people to get to know you before ever setting-foot in your office.
Gary Vaynerchuck always speaks of branding the heck out of yourself online. The opportunity has never been better for chiropractors to establish themselves as experts in their local community.
thanks for great tips
The internet, where would we be without it. Yes, newspapers do still work, but the internet is quickly replacing the yellow pages and other forms of print media. If a chiropractor doesn't keep up with technology, he'll find his marketing quickly outdated.
An interesting article.
Internet Marketing was the newest job available to day. That is why most chiropractors advertise their clinic through the help of the internet marketers.
School is about to begin which means that families are gearing up for busy schedules, homework, after school activities and the hectic pace of our 21st century lifestyles. To insure that your child has a healthy and successful year, it will be important for them to have their back aligned and balanced and on track. Here is some information that will help you.
Most of the business to day use internet for marketing. The net is the fastest way to promote chiropractic treatment.
I agree with this post...It makes sense that in our present fast paced environment people should delve in the modern way of marketing...People should know that websites are not just for High Ranking Companies, small businesses should take advantage of what the internet can bring them as well.....Great Point thanks, I'll bookmark this!!!
The Rat RaceRebel says:
2 years ago
Great Point!
The internet is a wonderful place for local business to drum up business. Don't Google local searches and Adwords Campaigns being targeted geographically it get's easier and easier for traditional "brick and mortar" business to use the internet to expand their reach.
And don't forget almost everyone travels with an internet connection these days. When ever we are traveling we search for things to do online instead in the phone book. If I needed an adjustment while out of town I'd look online first.
Thanks for sharing.
ShellyB