Finding Profitable Keywords
One of the biggest lessons I’ve learned when it comes to researching your keywords is to not be deceived by what the keyword research tools are telling you. Often what we think is that we need to look for keywords with low competition, but for me that’s a huge mistake. One of the most powerful things you can do when looking for keywords, traffic and markets is to look at where the money is going.
Now, a lot of people will hear that and say, “Oh yeah, we know that,” but people still do it. They jump on WordTracker or another one of those big-name keyword research tools, they find terms that seem really popular, they build an affiliate site and [even if they’re getting traffic] they might get no sales whatsoever because there’s no money in those search terms or in that market.
What I recommend is that you look at the pay-per-click model. I’m not saying you need to use pay-per-click, just look at where the money is going. With PPC you know that people won’t spend money on keywords that don’t earn money: after a few weeks they’ll drop the poorly performing keyword.
The difference is that you’re not looking at words that are simply popular searches, but words that are profitable. That is, they translate into sales, signups, or whatever measure you’re looking at.
If I were to choose between building ten pages based around keywords where I know the traffic converts or building 100 pages around popular keywords where I’m not sure if the traffic converts, I’m going to go with the keywords that convert. Even though you might get less traffic, the traffic you do get ends up making you more money.
So how do you find these profitable keywords?
The strategy I teach my clients is this: For any website you have two kinds of keywords: Product-specific keywords and all the rest.
Product-specific keywords are words that are obviously related to this particular product. If we were promoting Traffic Travis, for instance, product-specific keywords would include “Traffic Travis”, “Traffic Travis review” and so forth. With these words you know that the person searching on them is interested in the product. Traffic might be low, but the conversions are just fantastic.
So what I tell my students is to focus on attracting traffic that is searching on these highly-converting product specific keywords, and then try spying on advertisers in the same market who are bidding on PPC to see what words they’re bidding on.
Tools that can help you here are Affiliate Elite, Spy Fu, and Traffic Travis. The idea is that you grab a complete list of keywords for the product or market and then use this list and these tools to find out what people are bidding on. Keep tabs on your competition and their ads for at least two weeks and see which ads and which keywords still show up. If they’re still using a keyword after two weeks you can be pretty sure they’re making money on it.

Internet users are using web 2.0 marketing for effective utilization of the web resources so that it leads to higher online business profits. There are several ways by which you can make your internet marketing function. Use of social websites and blogs play significant part in it, for instance facebook, MySpace, Blogger, WordPress, etc to name a few.

You can find many PHP based forums that draws greater number of online visitors. Different types of social media sites are found like YouTube, Flickr, Delicious, etc. These sites receive huge traffic of visitors day-in and day-out. Utilize this medium and make use of the opportunity.

In web 2.0 marketing certain aspects or factors are to be kept in consideration so that you get expected results and benefits.

When you go about launching marketing campaign of any sort for your business, it is essential to set goals that are expected out of web 2.0 marketing. When your company is not clear with its marketing plan than you might think that there is no advantage of writing blogs, do viral marketing or podcasts.

You should know about your particular set of user community. Many people commit the blunder of generalizing a particular set of people and then using the same rules for others as well. User communities that are important from web 2.0 perspective should be given extra preference and interacted with. Take note about things that put effect on them and regulates their conversations. It would be great if you are able to figure out the topics that creates interest in the people.

The techniques and tools that you use for the web 2.0 marketing should be measurable. It is very important if you desire to manage your efforts and meet the objectives. This process may take some time and can be hectic also, but give positive results.

Combine your web 2.0 marketing methods with SEO. Your site ranking gets affected by blogging that you do and it impacts the web search done by users. Keep your blog content rich with proper keywords/phrase use so that you get incoming links to your site.

You can provide HTML forms in the web 2.0 marketing application so that the users can invite their friends or acquaintances via e-mails. This can be termed as word of mouth marketing and prove to be very beneficial for your business.

The approach towards target customers and the way web 2.0 marketing is done influences the overall profit level as well as web traffic level.

More Videos From Jeff Johnson...Parts 10 To 18