Whenever you’re reading a sales page, blog or forum post it’s wise to remember that nearly everyone has a sales pitch going and is trying to get you to buy something.

Just that simple.

The actual process used may be subtle and delivery of a sales message almost subliminal. It can come in the form of information or mere suggestion.

Over time, the subject distills deep in your subconscious only to surfaces at some point in time as a ‘must-have’ buying decision. This decisive clarity may then seem a spontaneous decision, yet it could have taken a dozen exposures to create your newly discovered need. The moment this shift takes place, a sales recommendation becomes the ‘no-brainer’ buying decision. And this concludes the evolution of creating a decisive buyer so the selling transaction can occur online.

Interestingly, I’ve observed that quite unlike the offline world, online marketers often act as if they’ve stumbled straight out of a scene shot in the wild, wild west. Much too many people trying to market like drunk cowboys drawing pistols n’ sprayin’ bullets, gunshot style. No particular target!

With no aim and no target, strewn messages thrown at anyone within reach is soon becoming a norm. The fictional ‘all-in-one’ market that accepts nilly-willy messages randomly received. Despite the lack of sales evidence, our ‘fictional’ marketer chases over the rainbow looking for the pot of gold a ‘guru’ promises imminent. “Come on, Really?l!

“How can you be speaking to no one, while expecting to sell to everyone?”

For helpful suggestions on how to market like an authority figure, read Internet Marketing At Its Worse- The Rambo Approach

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netrageouz says

Dr Ana Hernandez, CEO Netrageouz.net

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