This is the second part of my overview of an internet marketing program for small businesses and entrepreneurs. You can check out the Internet Marketing Program Part 1. The mindmap below provides a summary of what I am going to cover.

In this hub, I am starting from Web 2.0 Sites.

Google owns YouTube - need I say more?

Videos rank highly and through your profile, viewers can click through to your website. As in Hubpages, there are communities within YouTube and the possibility of subscribing to a person's channel. What this means as a marketer is that you have an on-going communication. The hardest thing is always getting somebody to come and look, to visit your site. Once somebody has subscribed, the content goes to them.

This is a principle that runs through all internet marketing - remove the need for them to act. Apathy, inertia and life in general get in the way of marketing. Establishing an on-going, automated relationship (that sounds romantic) overcomes these obstacles.

Finally on videos, they enable you to say things differently. The written word is very flat. The tone of your voice, a raised eyebrow can convey so much more. And, the very fact that people can see you, increases your credibility and their trust.

Don't forget, this is simply the overview. There will be hubs providing tips, tools and guidelines for each section. In the video hubI will show you how easy it is to create a video and how to use YouTube to dramatically increase the traffic to your web site.

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Immensely powerful! Article marketing consists of creating articles (remember that they should be written around your keywords - see part 1) and submitting them to article sites. There are hundreds of article directories, but again - a recurring them in internet marketing - quality is more important than quantity.

You should aim for the top article sites first - Ezinearticles for instance. All articles are reviewed by human. Ezinearticles' success is built on quality content - Google recognizes this. So if your article is published there, the links to your site carry lots of weight.

Many internet marketers focus solely on article marketing - it is definitely something that you should build into your approach. If you are concerned about having to write lots and lots of different articles, don't be. You have the greatest infomation source at your fingertip - the internet and many tools that can help you to gather content and create new articles.

If you can't wait for the article marketing hub and want to find out more about some of the article marketing tools available, have a look this page on article submission software.

If you watch the video below on Finding Backlinks Through Commenting, you will see that Yahoo Answers is one of the sites mentioned. As the name suggests, it is a site where people ask questions and others answer! Answers are voted on by members.

Yahoo, like hubpages, functions through the active involvement of its members. Backlinks have to be earned! To quote from Yahoo Answers:

"Yahoo! Answers uses a points and level system based on trust.  To protect all of the Answers community against malicious links and spam the ability to post active hyperlinks is only earned once an account reaches Level 2."

How do you get to Level 2 - easiest to let Yahoo Answers explain.

The image below is on a t-shirt available from despair.com. I have to confess that until fairly recently this was my cynical view of social media.

Social media - facebook, twitter, myspace - have become an essential part of the internet marketer's portfolio. They provide many ways in which you can quickly link to hundreds of people. If you need any motivation to get involved - how about the fact that these sites are sometimes exceeding the traffic of Google. And what's more, the traffic isn't come and go, as in a search query, it is persistent and involved.

More coming in the individual hubs - don't forget to subscribe :-)

Networking sites are similar in many ways to the social media sites, though with a different focus and definitely a different membership profile. If you are targeting business people, LinkedIn could be very useful.

However, don't charge in blasting sales messages at people - the rules are very strict. You need to adopt a softly, softly approach and provide value first.

Press releases can be distributed easily through free distribution services, such as freepressrelease.com. Journalists and content producers use press releases as information sources. If your release is picked up by a popular journalist or blogger, you can gain substantial traffic.

Your press release will also remain on the servers of the distribution company, providing you with backlinks.

Generally you will find more positive results by using a paid-for service, such as PRWeb.

Commenting on blogs and in forums is an easy way to generate backlinks - if you know what you are doing!

The important principle to keep in mind - quality before quantity. You want to achieve links from high ranking sites.

I would suggest that you use a tool like Market Samurai to help find these sites. The video below will show you how.

Pinging is a way of telling the internet that you have updated your content. It doesn't increase the number of links directly, it just gets them noticed faster - which, of course, means that your ranking will increase and you will get more clicks - and links.

Any time that you create content - such as a hubpage or lens or even a comment on someone else's blog, you should submit the RSS feed and ping it.

The video below will show you how to simplify this process.

I've left one of the most important elements of the internet marketing program until the end. Many internet marketers see all the other channels as simply a means of building their subscriber list.

Your list enables you to communicate on an on-going basis with your subscribers - again, we overcome the need for them to take action.

Successful affiliate marketers make most of their sales through their email newsletters and you should ensure that you have an opt-in box placed prominently on your website.

Pay per click is the fastest way to make money and the quickest way to lose it.

If you click on one of the Google AdSense advertisements that you see around the content on this page, the advertiser will pay Google a fee for that click. The beauty of the system is that you can bypass much of the internet marketing discussed above. You simply pay to be on the first page of Google's results.

However, if your clicks don't convert, you could lose a lot of money.

There is more on my website about pay-per-click.

There are so many options in internet marketing. So many sure-fire systems and "Secret Methods" to make millions. It is easy to become overwhelmed.

To avoid this, you need a simple system to get organized. A spreadsheet is a good start. Use different tabs to record your accounts, the sites that you have created, your keywords etc.

Any comments appreciated and did I mention subscribing?