Blogging is one of the most engaging Internet developments of the past few years. While many people simply dismiss blogging because of its description as a web diary, they are missing a lot of traffic and revenue-generating opportunities every day. I have come up with 7 reasons why every business should have a blog and RSS feed.

1. Publishing a daily-updated blog helps you keep in touch with your audience and/or customer base. You can publish updates, news, or thoughts in your blog as well as answer questions.

2. A blog helps you draw new customers. If your blog entries solve the visitors question or attracts their interest you have just found another qualified lead.

3. More often, blogs and RSS feeds tend to rank higher in search engines than traditional web sites. Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified. Even if you don't regularly ping most search engines will revisit blogs more frequently. Plus the very organization of a blog lends itself to spidering and good search engine ranking.

4. Blogs can help you establish or build your reputation in a particular field and demonstrates your knowledge in your chosen niche.

5. Blogs and RSS feeds are good revenue-generating streams. You can add pay-per-click ads, affiliate ads, or sell ad space on your blogs. In fact, many PPC companies also provide the ability to add PPC to your RSS feeds.

6. Blogs are great ways to generate leads. Even if you don't want to put any advertising on your blog you can use it to promote or capture leads for your own programs. These are great leads as the fact that they came from your blog means they are already interested in your topic and predisposed to your individual message.

7. Blogging is the easiest way to establish a presence on the Internet and creating an RSS feed is even easier. As there are a number of free blogging sites out there, it is also the cheapest way to get started on the Internet.

If you like to write and engage others on matters of which you have some command or expertise, then blogging is a wonderful platform with which you can interact with people who share similar interests as you.

Blogs are great marketing, monitoring, conversing and learning tools that should be taken advantage of by individuals and businesses everywhere.

Some blogs are personal diaries which record a single person’s thoughts, activities and reactions. These can be very influential if the people who create them are interesting personalities with important or challenging things to say. Personal blogs can be effective means for people to promote themselves and their interests; and some people find them to be psychologically gratifying tools for self expression.

There are many political blogs that vie with major newspapers for readership. They tend to cover news and issues that either the conventional media ignore or are afraid to touch

In the business environment, blogs enable companies to create powerful personal relationships, with their customers and clients, present and future. Blogs put a personal and human face on the business.

Not only do blogs enable marketers to gain a better understanding of their customers, but the often daily blog posts help boost a site’s webpage rank. Blogs and search engines are a marriage made in heaven. Every time new content is posted on a blog, the blog site pings the search engines. This results in frequent search engine spider visits and hence much higher optimization and ranking.

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For more internet marketing secrets and proven tips, tricks and tactics visit Henry Zeng's Internet Marketing blog at http://henryzeng.com/

Many myths and misconceptions about how to generate an income online is currently being spread throughout cyberspace like wildfire. If you try to market yourself using these pervasive Internet Marketing myths, you're likely to make some serious mistakes.

Here are six internet marketing myths that may be hazardous to the health of your business:

Myth #1: Internet Marketing is Simple as ABC Probably the biggest myth of all. Though it is comparatively easier than traditional brick-and mortar businesses, internet marketing still involves a lot of work. It takes time, effort not to mention money. Anyone who suggests otherwise is just sugar-coating the truth.

Myth #2: Everyone Makes Money Online

Not true. Unless you get off that couch and read everything you can about internet marketing then put your plans in action, you will never make a dime on the internet.

Myth #3: Internet Marketing = Get Rich Quick

Scammers make the "get rich quick scheme" sounds so easy, but it just won't happen overnight. Instead do some research and find out what people really want and need then give it to them.

Myth #4: It's FREE to Do Business Online

Internet business start-up and maintenance costs are pretty low compared to opening your first coffee shop or gift shop in downtown L.A. Once you have your domain set up, you only pay for internet connection, advertising and ongoing educations, that's it. You can't expect to make money selling free stuff and ask others to do the same.

Myth #5: It's TOO LATE to Start an Internet Business

It is never too late to start anything, if you know your target market, that is. Every year statistics will show you the number of people shopping online are increasing, their spending dollars are growing and the number of people going online is increasing also.

Myth #6: The BIG Money Talk is JUST HYPE

Internet marketing is no zero cost. Although you will be hard pressed to find super affiliates to tell how much they spend on promoting and advertising, the truth is, it takes money to make money.

So don't be like so many others and succumb to these pervasive internet marketing myths. The one thing you need above all else to succeed at internet marketing is the truth about internet marketing.

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