Can't tell you what it is yet but stand by for a big launch from Joe Vitale and Nitro Marketing in the next couple of weeks. This will be the space that i report in about the nuts and bolts of how the launch is structured and give you progress reports.

I have been watching Joe Vitale carefully for the last couple of years and recently was given a copy of his "hypnotic writing" book. There is a good deal of useful information and many stories within the book which give insights and guide the reader through the process of writing in a hypnotic style. Making suggestions and leading the reader towards an additional purchase.

His sales technique is both direct and subliminal using a front end product such as a book to lead his customers into a decision to purchase a more expensive product such as an audio or video product or at the higher end of the scale a weekend bootcamp or a coaching program.

As a system for generating revenue this type of technique is very successful as each bootcamp will sell the books, audio and coaching programs from the back of the room after the audience has been primed by listening to and taking part in a weekend workshop.

Joe also writes extensively on the subjects of "The law of attraction" and Mastermind Groups both of which I have developed my own techniques around over the past ten years.

The original manuscript of the 1905 publication related to the law of attraction is available online via this link.Walter W Atkinson - Thought-Force In Business and Everyday Life Walter W Atkinson - Thought-Force In Business and Everyday Life 

The video I've added below is a clip of joe speaking about the internal processes which are acting on each of us to create the reality we are living in. It should be viewed in relation to my piece on the Onochord which contains a similar video piece created by Yoko Ono.

The sentiment being expressed is universal and can be expressed in writing or art or music or in the lives that we create for ourselves and our families.