Joseph - Pickup Artist

The VH1 series, THE PICK-UP ARTIST, is a tale of transformation. For these eight lovable losers, "socially awkward" is the understatement of the year. And when it comes to this lonely hearts club, desperate times call for desperate measures. Enter Mystery, best-selling author and ultimate pick-up artist--a former nerd from the Great White North who has discovered the secret to wooing women. Under his expert tutelage, he'll guide this group of hapless horndogs through the rough waters of romance and help them find the courage to overcome their biggest fear--talking to women. Who will rise to the occasion? Who will crack under the pressure? And who will become...The Pick-Up Artist?

Mystery Method - Basic Concepts

Mystery Method uses the term 'value' to describe the benefit of aligning with a person or group with the potential to improve one's reproductive chances (Replication value) or quality of life (Survival value). A big, alpha male poses a large possible threat to other males' S&R value, where a very attractive woman possesses high R value. According to Mystery, women evaluate potential mates primarily in terms of the Survival value they offer, while men evaluate potential mates in terms of their Replication value. Mystery Method teaches that people have a strong emotional reaction to people with significantly higher value. Men will have an emotional reaction to very attractive women. This emotional reaction causes them to feel an adrenaline rush, and to act in a 'weird' way around the target female. An exceptionally attractive woman causes this reaction in the majority of men, so the method teaches that she will subconsciously believe that any male who appears emotionally unreactive to her is of higher value than she, and she will become attracted to him. Many of the techniques taught as part of the method are ways for the user to demonstrate high 'value'. Examples include story-telling with embedded (but well-concealed) bragging, appearing emotionally unreactive to 'targets', and showing that the user is 'pre-selected' by other women. These techniques, along with many others, are taught as part of the 'M3 Model'. The rhetoric and vocabulary underpinning Mystery Method borrows heavily from Evolutionary Psychology - for instance 'love' as an objective of human sexual relationships is replaced with pair bonding, which he defines as a strong bond between two individuals which is based on the unconscious desire to raise their Survival and Replication values.