The vast majority of authors, among them the author of this article, Monografia and Subject to TCC, stress that notes coincides with the characteristics of the language newspaper following ...

-- The clarity, the use of expressions that are within reach of an average person of culture. This means that journalists write q information must have thought diáfano, of course, similar concepts. Who sets the news itself, a correct syntax of a lexicon that is understood by the vast majority. To avoid this is the tecnicismos.

A plain text when writing penetrates effortlessly in the mind of the reader. Thus, clarity is the first feature of journalistic jargon. There are readers who write to the cult and least educated, experts in the field or in the same ignorance, intelligent or less intelligent. (Chillón, 1999)

Information speech is not clear when tends to respond to journalistic communication functions. That there is a speed and a minimal effort to interpret the reading and turn there is a maximum concentration of information.

A plain language is conducted using the word, using both active and not passive. Using the method always indicative. And over everything that is the cause OBJECT SOMEKEYS + + PREGADO (Chillón, 1999)

-- A Concise, we should see as the exclusive use of those words which are absolutely correct to express what we mean. By using a language or a concise style is not to say not much less than you have to fall into laconismo (cold). The language is concise, fair and appropriate.

A dense style, understood by dense than words, phrases and sentences, are fully loaded with meaning. To do this, we must carefully choose the words, because it does not use a lot of words but to use the exact words to convey information. The concise language vai identified by simple prayers, short-term, they must be well structured, DEPUTY SOMEKEYS + + PREGADO. And some 15-20 composed of not more words. So, this is a fount of analysis to an investigation or research project - projeto de pesquisa

-- The natural, is a prerequisite for the language should be journalistic. This naturally refers to both the words we use the composition, structure or construction than to write. Place of birth means of escape enrevesado, baroque, we can say that a journalist vai a natural language when a language is easy to understand without falling into the regular (MENEZES, 1997).