How to Market to Baby Boomers, with creative baby boomer marketing tips

Baby Boomer Marketing is finding ways of reaching baby boomers and providing a useful connection between those who will be retiring and starting a new second life with new careers and starting businesses the person who can help you know what steps to make in your marketing plan is Karla Freeman a licensed clinical social worker, she has published a book called: Creating Magic in Midlife 101 Questions and Answers to Reinvent Your Work, Relationships and Life. She knows what marketers need to know if they want to successfully sell their products and services to this group of 78 million people that have 3 trillion dollars worth of disposable income.

Karen states that to really appeal to this market you must first know what the boomers real needs are. Many of them are in a transitional stage some issues on their mind are retirement, how they will take care of aging parents as well as the new responsibility they face as grand parents. So no matter what industry make sure to focus on serving boomers needs.

Consider the needs of Baby Boomers

Some of those needs to consider are:

• Community Belonging to a definable group is very important to Boomers. Appeal to the their need to join a group of active people who share similar interests.
• Contribution Boomers need to feel a sense of contribution to a greater cause, a feeling that their life matters to someone or to a group.
• Creativity Boomers want to create their own packages to meet their needs, allow them to customize, give them choices and a chance to leave their creative mark on the product or service that they will purchase.
• Continuity This generation is used to growing and learning, make sure your marketing message show how boomers can learn, grow or better themselves.
• Connections Use words and phrases that resonate with boomers needs, speak to their language when writing ad copy or advertising your product use words like: Activity, Active, Balance life and work, Camp, Choices, Club, Connection, Contribute, Experienced, Growth, Health, Options, Welbeing, Wise, etc. This way as a marketer you will know your audience and speak their words.

If you would like to know more about what Baby Boomers want check out http://www.magicofmidlife.com/about_karla_freeman.htm